{"title":"Tucumã Seed Butter","description":"\u003cp\u003eTucumã Seed Butter is a richly nourishing plant butter extracted from the seeds of the Tucumã palm, native to the Amazon rainforest, and is prized for its ability to restore softness, strength and elasticity to dry or damaged hair. Naturally high in fatty acids such as lauric, oleic and linoleic acids, it works by replenishing the hair’s depleted lipid layer, which helps seal the cuticle, reduce moisture loss, and improve smoothness and shine. Its unique lipid profile allows it to soften and condition the hair fiber without excessive heaviness, improving flexibility so hair bends rather than breaks. By smoothing rough cuticles and reducing friction, it helps tame frizz, enhance manageability and protect hair from ongoing mechanical and environmental stress, making it especially beneficial for dry, brittle, textured or chemically treated hair.\u003c\/p\u003e","products":[{"product_id":"conditioner-haute-performance","title":"Conditioner Haute Performance","description":"\u003cp\u003eThe Conditioner Haute Performance by Iles Formula is a deeply restorative yet lightweight conditioner designed to strengthen, soften, and protect the hair while improving elasticity and manageability. It replenishes moisture and lipids lost through chemical processing, heat styling and environmental exposure, leaving hair smooth, resilient,and visibly healthier without heaviness.\u003c\/p\u003e\n\u003cp\u003ePracaxi seed oil and Tucumã seed butter restore the hair’s natural lipid barrier, sealing the cuticle to reduce moisture loss, tame frizz and enhance shine, while improving flexibility so hair bends rather than breaks.\u003c\/p\u003e\n\u003cp\u003ePanthenol and Yacón Root Juice bind and retain moisture within the hair fiber, increasing hydration, softness and elasticity whilst reducing brittleness and breakage.\u003c\/p\u003e\n\u003cp\u003eAdvanced conditioning agents and silk proteins smooth the cuticle, provide exceptional slip and minimise friction during detangling, helping protect hair from mechanical damage, and Phytantriol supports moisture retention and enhances ingredient performance.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that feels deeply nourished yet light, with improved strength, smoothness and lasting shine.\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":57222783828352,"sku":"IFCO200-68","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/vessels_1_Conditioner_afe3349d-da61-479a-834e-3d4abc8c9725.jpg?v=1770290629"},{"product_id":"finishing-serum-haute-performance","title":"Finishing Serum Haute Performance","description":"\u003cp\u003eThe Finishing Serum Haute Performance by Iles Formula is a weightless, heat-activated finishing treatment designed to smooth, strengthen and protect the hair while enhancing shine and manageability. It works across all hair types to refine the cuticle, control frizz and improve the look and feel of the hair without heaviness, making it ideal for both fine and coarse textures.\u003c\/p\u003e\n\u003cp\u003eA blend of lightweight botanical oils, including Marula, Argan, Macadamia and Pracaxi, replenishes essential lipids, seals the cuticle and boosts softness and luminosity while helping hair resist moisture loss and environmental stress.\u003c\/p\u003e\n\u003cp\u003eTucumã Seed Butter further supports elasticity and smoothness, improving flexibility so hair feels stronger and more resilient rather than coated. Panthenol, Yacón Root Juice, and conditioning polymers bind moisture within the hair fiber and enhance slip, reducing friction and breakage during styling.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed silk and keratin amino acids reinforce weakened areas and refine the hair surface, while antioxidant vitamin E helps protect against oxidative damage.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that appears sleeker, glossier and organically fuller, with lasting smoothness, frizz control and heat-activated performance.\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":57223401243008,"sku":"IFFS300-68","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/vessels_1_SERUM_245804c6-44a3-457a-8084-93a1b9cab079.jpg?v=1770290608"},{"product_id":"hair-mask-haute-performance","title":"Hair Mask Haute Performance","description":"\u003cp\u003eThe Hair Mask Haute Performance by Iles Formula is an intensive yet weightless treatment designed to deeply repair, strengthen and restore compromised hair while maintaining softness and movement. It targets dryness, damage and breakage by replenishing essential lipids and reinforcing the hair fiber, making it ideal for dry, fragile, over-processed or chemically treated hair.\u003c\/p\u003e\n\u003cp\u003eRich botanical butters and oils deliver deep nourishment and cuticle repair. Tucumã seed butter and pracaxi seed oil restore the hair’s lipid barrier, sealing the cuticle to reduce moisture loss, smooth rough texture and enhance shine while improving flexibility so hair bends rather than breaks.\u003c\/p\u003e\n\u003cp\u003ePanthenol and Yacón root juice provide lasting hydration, increasing elasticity and softness and helping prevent brittleness. Advanced conditioning agents and silk proteins smooth and protect the hair surface, improving slip and detangling while reducing mechanical stress.\u003c\/p\u003e\n\u003cp\u003eChelating and conditioning polymers support performance in mineral-rich water, leaving hair resilient, glossy and visibly healthier after each use. The result is hair that feels deeply repaired yet light, with improved strength, smoothness and long-term integrity.\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":57244690186624,"sku":"IFHM400-180","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Mask_55d60764-013a-48c5-ad09-c90bf7b1d1be.jpg?v=1770290742"},{"product_id":"signature-collection","title":"Signature Collection","description":"\u003cp\u003eInstantly transform your hair with the Iles Formula Signature Collection, the 3-step method designed to cleanse, repair and protect every hair type. The Shampoo, Conditioner, and Finishing Serum Haute Performance by Iles Formula is a high performing trio which create a refined, couture-level ritual that elevates hair with precision and elegance.\u003c\/p\u003e\n\u003cp\u003eThe shampoo begins the experience with a sophisticated, sulfate-free cleansing system enriched with Panthenol, Hydrolyzed Silk and Pracaxi Seed Oil, delivering a pure, balanced cleanse that hydrates and strengthens while preserving the integrity of the cuticle.\u003c\/p\u003e\n\u003cp\u003eThe conditioner follows, enveloping the hair in lipid-rich Tucumã seed butter and silk proteins to replenish moisture, restore elasticity and leave the hair exquisitely smooth, supple and resilient.\u003c\/p\u003e\n\u003cp\u003eThe finishing serum completes the ritual, infusing the hair with Marula, Argan and Macadamia Oils, alongside conditioning polymers to polish the cuticle, enhance luminosity, calm frizz and provide elegant protection against heat and environmental stress. Used together, this harmonious trio delivers hair that feels impeccably nourished, visibly stronger and flawlessly radiant.\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":57248806633856,"sku":"IF123-68","price":134.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/COLLECTION.jpg?v=1768990379"}],"url":"https:\/\/embassyofbeauty.co.uk\/collections\/tucuma-seed-butter.oembed","provider":"Embassy of Beauty","version":"1.0","type":"link"}