{"product_id":"firming-lifting-collagen-activator-serum","title":"Firming + Lifting Collagen Activator Serum","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eLaunching mid-October. Join the waitlist below.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Firming + Lifting Collagen Activator Serum by African Botanics is an advanced regenerative serum that firms, lifts and plumps the skin, supporting collagen synthesis and cellular renewal while improving loss of elasticity, diminished volume and the appearance of fine lines and wrinkles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eExosomes, Hexapeptide-40, Hexapeptide-12 and Collagen Organising Peptide form the serum’s advanced regenerative complex. Exosomes act as cellular messengers, supporting communication involved in skin renewal and repair, while targeted peptides support collagen synthesis, organisation and structural integrity. Together, they promote a firmer, denser and more resilient complexion while improving the appearance of wrinkles and loss of tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAlgae Extract, Kigelia Fruit Extract and Polysaccharides provide complementary firming, plumping and hydrating action. Mineral- and polysaccharide-rich Algae Extract supports moisture retention and skin resilience, while Kigelia Fruit Extract promotes firmness and elasticity. Polysaccharides bind water within the skin and form a moisture-retaining network at the surface, improving plumpness and creating a smoother, more supple appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVitamin B3 (Niacinamide) and Rooibos Extract reinforce the formula’s barrier-strengthening and antioxidant action. Niacinamide supports ceramide synthesis, reduces moisture loss and improves uneven tone and texture, while polyphenol-rich Rooibos Extract protects against oxidative stress and soothes signs of inflammation, supporting a stronger and more uniform complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"African Botanics","offers":[{"title":"Default Title","offer_id":58909817209216,"sku":"LFCAS100","price":135.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2192\/9397\/files\/Firming_liftingcollagenactivatorserum.jpg?v=1790762630","url":"https:\/\/embassyofbeauty.co.uk\/products\/firming-lifting-collagen-activator-serum","provider":"Embassy of Beauty","version":"1.0","type":"link"}