Protect-Me SPF 50

Hydration is all about the water content in your skin that keeps it supple and healthy. Humectants, ingredients with water-binding properties, deliver this hydration by attracting water molecules from the atmosphere. For the best results, apply hydrating serums right after a shower. Humectants not only replenish your skin's hydration but also enhance its water retention, creating a long-lasting hydration reservoir. Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.

Skin firming focuses on boosting your skin's elasticity and tightness to reduce sagging and wrinkles, leaving your skin looking firmer. This is done by stimulating fibroblasts to produce more elastin, the protein that helps your skin stretch and bounce back. To keep your skin firm longer, antioxidants protect these elastin fibres from free radical damage, which can cause early breakdown. This combined action helps maintain a youthful, resilient complexion.

Skin softening transforms rough, dry, and uneven skin into a smoother, softer complexion by boosting hydration and nourishment. Increased hydration restores your skin's suppleness, while nourishing actives like lipids strengthen the skin barrier, smoothing out the dry surface and enhancing moisture retention. The result is silky soft, revitalised skin that looks and feels wonderfully smooth.

Nourishing skincare focuses on providing a deeply comforting, soothing, and softening experience with richer product formats. Ingredients like oils and ceramides nourish your skin barrier, replenishing essential lipids and hydration to boost resilience and suppleness. These formulas leave your skin feeling nurtured and instantly improve rough texture. Well-nourished skin is less prone to dryness, dehydration, and sensitivity, giving you a more radiant and healthy appearance.

Skin renewing, or skin cell turnover, is the process where old, dead skin cells are shed and replaced by new ones. In our early 20s, this cycle takes about 25-28 days. However, as we age and face external factors like sun exposure and pollution, this process slows down, leading to uneven skin tone and texture, congestion, dullness, flakiness, and wrinkles. Actives like retinoids (Vitamin A) and exfoliating acids can speed up this process, while proper hydration supports the skin's natural shedding, triggering the renewal cycle. By promoting skin cell turnover, your skin becomes smoother, brighter, clearer, and more youthful-looking.