Serums are undeniably power products. Consisting of a high concentration of active ingredients in small molecular formats, serums penetrate the skin on a cellular level to target a mix of skin concerns. Because serums are lighter than creams and deliver active ingredients to the skin quickly, they are applied to the skin before moisturisers, after the skin has been cleansed and exfoliated. Serums are designed to nourish, protect, and hydrate your skin. Serums soothe sensitive skin and can be extremely beneficial to those with acne-prone skin. They also protect the skin from free radicals and can improve the appearance of fine lines and wrinkles. In sum, serums can be anti-ageing, skin-brightening, hydrating, free-radical fighting, reparative, and soothing.