Protection U.V. (SPF 25)

Nourishing skincare focuses on providing a deeply comforting, soothing, and softening experience with richer product formats. Ingredients like oils and ceramides nourish your skin barrier, replenishing essential lipids and hydration to boost resilience and suppleness. These formulas leave your skin feeling nurtured and instantly improve rough texture. Well-nourished skin is less prone to dryness, dehydration, and sensitivity, giving you a more radiant and healthy appearance.

Combat Glycation and maintain firm, plump, and youthful skin with anti-glycation actives. Glycation is a unique phenomenon where excess sugar molecules from your diet bind to essential proteins like collagen and elastin. This binding process can affect the structural proteins in your skin, like collagen and elastin, which are crucial for maintaining its firmness and elasticity. This results in wrinkles, loss of elasticity, and can even trigger excess pigment production, leading to dark marks and dullness.

Prevent and reverse the effects of glycation by adopting a low-sugar diet and incorporating targeted skincare with anti-glycation actives. These specialised ingredients help prevent sugar from binding to your skin's proteins and repair existing damage, preserving your skin's health and radiance.

Blue light protection provide crucial defence against high-energy visible (HEV) light from digital screens and artificial lighting. They form a protective barrier that mitigates the damageing effects of blue light exposure, which can speed up skin ageing and cause fine lines, wrinkles, and hyperpigmentation. The result is a healthier, more resilient complexion that stays youthful and vibrant, even with constant screen use.

Protecting your skin against infrared rays guards it from invisible heat damage that can speed up ageing. Infrared radiation penetrates deeply, causing oxidative stress and breaking down collagen and elastin fibres. Using powerful antioxidants and heat-shielding ingredients helps neutralise free radicals and protect your skin’s structural integrity. The benefits include reduced inflammation, preserved skin elasticity, and fewer fine lines and wrinkles, keeping your skin looking youthful and healthy.

Pore minimising involves reducing the appearance of enlarged pores. Enlarged pores often result from excess oil production and accumulated impurities, which stretch them over time. ageing also plays a role, as reduced skin elasticity makes pores more visible. Pore-minimising formulas tackle these issues by regulating oil production and boosting collagen and elastin to enhance skin elasticity. This helps pores return to their natural, less noticeable shape, giving your skin a smoother, more refined look.

Skin plumping involves using active ingredients to boost the production of key structural components like collagen, the dermal-epidermal junction, and glycosaminoglycans (GAGs), giving your skin more volume and density. Collagen provides structural support and firmness, while the dermal-epidermal junction, a thin connective layer, ensures smooth, wrinkle-free skin by facilitating cell communication. GAGs, like hyaluronic acid, keep your skin hydrated and plump from within. By stimulating these components, active ingredients help restore your skin's plumpness and radiance.

The advancement in anti-ageing skincare now enables us to combat cellular senescence—a state where cells stop dividing but remain metabolically active, continuing processes like protein synthesis. This means that while these cells no longer contribute to tissue renewal, they still engage in metabolic activities, producing proteins and other molecules that can affect the surrounding tissue. Skin senescence is triggered by factors such as stress, poor diet, lack of sleep, DNA damage, inflammation, and genetic predisposition. Over time, the accumulation of these senescent cells accelerates ageing by secreting harmful compounds that cause inflammation and damage surrounding tissues and cells. Innovative technologies in anti-ageing skincare can now target cellular senescence using advanced actives to inhibit senescence-associated markers and promote cell regeneration. By regenerating skin cells, these products reduce visible signs of ageing, such as wrinkles, sagging, and discoloration, while enhancing skin resilience and overall health.

Photo-protective products offer strong protection against harmful UV radiation. They create a defensive barrier on your skin, preventing sunburn, premature ageing, and DNA damage from sun exposure. These products help reduce the risk of photoageing, including fine lines, wrinkles, and dark spots, while also supporting your skin’s natural repair processes to minimize the impact of any existing sun damage.

Antioxidant Protection shields your skin and preserves its youthful glow. It refers to a defence system that protects against harmful molecules and keeps your complexion healthy and radiant. Free radicals, those incredibly reactive molecules, come from everyday sources like sunlight, diet, smoking, and pollution. They attack healthy cells, accelerating skin ageing, causing wrinkles, loss of firmness, pigmentation, and dullness.

Incorporating antioxidants, such as vitamins C and E, into your skincare routine creates a protective shield on your skin. These powerful ingredients neutralise free radicals, preventing them from causing damage. The result is skin that stays youthful, firm, and luminous.

Hydration is all about the water content in your skin that keeps it supple and healthy. Humectants, ingredients with water-binding properties, deliver this hydration by attracting water molecules from the atmosphere. For the best results, apply hydrating serums right after a shower. Humectants not only replenish your skin's hydration but also enhance its water retention, creating a long-lasting hydration reservoir. Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.