Brightening Oxygen Routine

Cleansing involves using active cleansing agents to penetrate your skin and pores, breaking down and removing daily impurities, pollution particles, excess sebum, and makeup. Thoroughly cleansed skin renews and regenerates itself more effectively and absorbs follow-up products and active ingredients better.

Hydration is all about the water content in your skin that keeps it supple and healthy. Humectants, ingredients with water-binding properties, deliver this hydration by attracting water molecules from the atmosphere. For the best results, apply hydrating serums right after a shower. Humectants not only replenish your skin's hydration but also enhance its water retention, creating a long-lasting hydration reservoir. Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.

Strengthening your skin barrier involves replenishing the key elements in the top layer of your skin (stratum corneum), leading to a stronger and healthier barrier. These essential elements include lipids (ceramides, fatty acids, and cholesterol) and Natural Moisturizing Factors (amino acids, hyaluronic acid, etc.). Various factors, such as incorrect skincare use, seasonal changes, and aesthetic treatments, can damage your skin barrier. When this happens, your skin loses excess water through Trans Epidermal Water Loss (T.E.W.L) and becomes less capable of defending against environmental stressors, resulting in dryness, sensitivity, and irritation.

A healthy skin barrier is crucial for overall skin health as it helps prevent hydration loss, protects against environmental damage, and reduces the risk of skin conditions like eczema and acne. By strengthening your skin barrier, you ensure your skin remains well-hydrated, resilient, and protected.

Antioxidant Protection shields your skin and preserves its youthful glow. It refers to a defence system that protects against harmful molecules and keeps your complexion healthy and radiant. Free radicals, those incredibly reactive molecules, come from everyday sources like sunlight, diet, smoking, and pollution. They attack healthy cells, accelerating skin ageing, causing wrinkles, loss of firmness, pigmentation, and dullness.

Incorporating antioxidants, such as vitamins C and E, into your skincare routine creates a protective shield on your skin. These powerful ingredients neutralise free radicals, preventing them from causing damage. The result is skin that stays youthful, firm, and luminous.

Pore minimising involves reducing the appearance of enlarged pores. Enlarged pores often result from excess oil production and accumulated impurities, which stretch them over time. ageing also plays a role, as reduced skin elasticity makes pores more visible. Pore-minimising formulas tackle these issues by regulating oil production and boosting collagen and elastin to enhance skin elasticity. This helps pores return to their natural, less noticeable shape, giving your skin a smoother, more refined look.

Nourishing skincare focuses on providing a deeply comforting, soothing, and softening experience with richer product formats. Ingredients like oils and ceramides nourish your skin barrier, replenishing essential lipids and hydration to boost resilience and suppleness. These formulas leave your skin feeling nurtured and instantly improve rough texture. Well-nourished skin is less prone to dryness, dehydration, and sensitivity, giving you a more radiant and healthy appearance.

Anti-wrinkle products work to smooth out fine lines and wrinkles by boosting collagen and elastin, essential proteins that keep your skin glowing. Collagen helps reduce wrinkle depth, while elastin shortens their length. Keeping your skin hydrated is crucial, as dehydration can make wrinkles more noticeable. For smooth, bouncy skin, ensure you stay well-hydrated and use products that promote collagen and elastin production.

Anti-Inflammatory skincare soothes, heal, and balance your skin, the targeted actives are designed to reduce inflammation. Inflammation is your body's natural response to injury or irritation, but continuous inflammation can lead to troublesome skin conditions like acne, rosacea, or eczema. Our anti-inflammatory skincare solutions work to soothe and calm your skin, reducing redness, swelling, and discomfort to provide much-needed relief. By strengthening your skin's barrier, these products help protect against further irritation and damage. Additionally, the anti-inflammatory actives support your skin's natural healing processes, leading to a more balanced and resilient complexion.

Skin plumping involves using active ingredients to boost the production of key structural components like collagen, the dermal-epidermal junction, and glycosaminoglycans (GAGs), giving your skin more volume and density. Collagen provides structural support and firmness, while the dermal-epidermal junction, a thin connective layer, ensures smooth, wrinkle-free skin by facilitating cell communication. GAGs, like hyaluronic acid, keep your skin hydrated and plump from within. By stimulating these components, active ingredients help restore your skin's plumpness and radiance.

Repairing your skin means restoring cells damaged by external factors like UV rays and free radicals, which can harm cell DNA and slow regeneration. Although our cells naturally repair themselves, this ability weakens over time due to ageing and repeated environmental exposure. Active ingredients can boost this natural process, preserving your skin's health, elasticity, and radiance. By supporting skin cell repair, these ingredients combat premature ageing and help maintain a firm, plump, and toned complexion.

Anti-Dark Circles is a targeted approach for brighter eyes. These products address all types of dark circles: vascular (blue), pigmented (brown), and hollow (shadow).

Vascular dark circles: These blue circles result from poor blood and lymph circulation. Anti-dark circle actives such as caffeine, constricts blood vessels and boosts circulation, effectively reducing their appearance.
Pigmented dark circles: These brown circles are due to melanin accumulation, often influenced by genetics and sun exposure. Our lightening actives work to diminish these pigmentation marks, revealing a more even skin tone.
Hollow dark circles: These shadows appear with aging as fat diminishes and skin sags. Our peptides stimulate collagen and elastin production, plumping and firming the eye area for a more youthful look.

Anti-puffiness skincare targets swelling around your eyes caused by fatigue or ageing. This can happen due to sagging eyelids, fluid build-up, or fat accumulation. The skin around your eyes is very delicate, skin is 5 to 7 times thinner than the rest of the face, making it more vulnerable to stress.

To reduce puffiness, focus on hydration, get enough sleep, and use eye creams with ingredients like caffeine or peptides. These help address water retention and fat build-up, giving you a fresher, more awake look.

Hydrating your skin involves infusing and maintaining moisture, using humectants—substances that attract and retain water molecules, significantly boosting hydration levels. The skin around your eyes is thinner and has fewer oil glands compared to the rest of your face, making it particularly prone to dryness, dehydration, and more prominent signs of ageing. Ensuring sufficient hydration helps make the skin around your eyes smoother and firmer, reducing the appearance of fine lines, wrinkles, and dark circles. This leaves your skin looking plumper, revitalised, and more youthful.