Protection U.V. (SPF 25)

Pore minimising involves reducing the appearance of enlarged pores. Enlarged pores often result from excess oil production and accumulated impurities, which stretch them over time. ageing also plays a role, as reduced skin elasticity makes pores more visible. Pore-minimising formulas tackle these issues by regulating oil production and boosting collagen and elastin to enhance skin elasticity. This helps pores return to their natural, less noticeable shape, giving your skin a smoother, more refined look.

Skin plumping involves using active ingredients to boost the production of key structural components like collagen, the dermal-epidermal junction, and glycosaminoglycans (GAGs), giving your skin more volume and density. Collagen provides structural support and firmness, while the dermal-epidermal junction, a thin connective layer, ensures smooth, wrinkle-free skin by facilitating cell communication. GAGs, like hyaluronic acid, keep your skin hydrated and plump from within. By stimulating these components, active ingredients help restore your skin's plumpness and radiance.

The advancement in anti-ageing skincare now enables us to combat cellular senescence—a state where cells stop dividing but remain metabolically active, continuing processes like protein synthesis. This means that while these cells no longer contribute to tissue renewal, they still engage in metabolic activities, producing proteins and other molecules that can affect the surrounding tissue. Skin senescence is triggered by factors such as stress, poor diet, lack of sleep, DNA damage, inflammation, and genetic predisposition. Over time, the accumulation of these senescent cells accelerates ageing by secreting harmful compounds that cause inflammation and damage surrounding tissues and cells. Innovative technologies in anti-ageing skincare can now target cellular senescence using advanced actives to inhibit senescence-associated markers and promote cell regeneration. By regenerating skin cells, these products reduce visible signs of ageing, such as wrinkles, sagging, and discoloration, while enhancing skin resilience and overall health.

Photo-protective products offer strong protection against harmful UV radiation. They create a defensive barrier on your skin, preventing sunburn, premature ageing, and DNA damage from sun exposure. These products help reduce the risk of photoageing, including fine lines, wrinkles, and dark spots, while also supporting your skin’s natural repair processes to minimize the impact of any existing sun damage.

Antioxidant Protection shields your skin and preserves its youthful glow. It refers to a defence system that protects against harmful molecules and keeps your complexion healthy and radiant. Free radicals, those incredibly reactive molecules, come from everyday sources like sunlight, diet, smoking, and pollution. They attack healthy cells, accelerating skin ageing, causing wrinkles, loss of firmness, pigmentation, and dullness.

Incorporating antioxidants, such as vitamins C and E, into your skincare routine creates a protective shield on your skin. These powerful ingredients neutralise free radicals, preventing them from causing damage. The result is skin that stays youthful, firm, and luminous.

Hydration is all about the water content in your skin that keeps it supple and healthy. Humectants, ingredients with water-binding properties, deliver this hydration by attracting water molecules from the atmosphere. For the best results, apply hydrating serums right after a shower. Humectants not only replenish your skin's hydration but also enhance its water retention, creating a long-lasting hydration reservoir. Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.