Hair Care

Start with shampoo to cleanse the scalp and hair, then apply conditioner or a hair mask from mid-lengths to ends. After rinsing, use any leave-in treatments or scalp tonics on towel-dried hair while the cuticle is still open. Finish with a serum or oil to smooth, protect and add shine. Brushing with a natural bristle brush as a final step helps distribute product evenly and stimulate the scalp.

Hair type is determined by three factors: texture (fine, medium or thick), structure (straight, wavy, curly or coily) and scalp condition (oily, dry or balanced). Fine hair tends to lack volume and can become weighed down by heavy products, while thick or curly hair often needs richer formulas for moisture and definition. If you are unsure, consult an expert and our team can help identify your hair type and recommend the right products.

Yes. Hard water contains high levels of calcium and magnesium that build up on the hair shaft over time, causing dullness, dryness and a rough texture that regular shampoo struggles to remove. A chelating or clarifying shampoo designed specifically for hard water — such as the Iles Formula Hard Water Shampoo — helps dissolve mineral deposits and restore shine, softness and manageability.

Hair grows roughly one centimetre per month, so visible improvements in the hair shaft itself — strength, texture, shine — typically take four to eight weeks of consistent use. Scalp-level changes such as reduced oiliness, less flaking or calmer irritation can appear sooner, often within two to three weeks. The key is consistency: switching products too frequently does not give any single formula enough time to work.