Hair Mask Haute Performance

Pracaxi Seed Oil is a nutrient-rich plant oil extracted from the seeds of the Amazonian Pracaxi tree, and is valued for its exceptional smoothing, strengthening and shine-enhancing properties. It is naturally high in behenic, oleic and linoleic fatty acids, which allow the oil to spread easily over the hair surface and penetrate the cuticle to replenish lost lipids. By restoring this lipid layer, Pracaxi seed oil helps seal the cuticle, reduce moisture loss and improve elasticity, making hair softer, more flexible and less prone to breakage. Its lightweight yet deeply conditioning nature also helps tame frizz, improve manageability and add gloss without leaving hair greasy, making it particularly effective for dry, damaged, textured or chemically treated hair.

Panthenol, also known as pro-vitamin B5, is a stable form of Pantothenic Acid which penetrates the hair fiber and converts into vitamin B5 once applied. It acts as a humectant, attracting and binding moisture to the hair, which helps prevent dryness and brittleness while improving softness and elasticity. Inside the hair shaft, panthenol increases water content, giving hair a fuller, thicker feel and improving flexibility so strands are less likely to snap under stress. At the same time, it forms a lightweight, breathable film on the surface of the hair that smooths the cuticle, enhances shine and slip, reduces friction during washing and brushing, and helps protect against mechanical damage. On the scalp, it supports hydration and barrier function, contributing to overall hair health, making panthenol especially effective for reducing breakage and improving the look and feel of dry, damaged or chemically treated hair.

Yacón Root Juice is a plant-derived extract and is used for its powerful humectant and conditioning properties. Naturally rich in fructooligosaccharides and sugars, it attracts and binds water to the hair and scalp, helping to maintain hydration and prevent dryness. By increasing moisture content within the hair fiber, Yacón root juice improves softness, flexibility and elasticity, which reduces brittleness and breakage. It also helps smooth the cuticle and enhance manageability, while supporting scalp comfort by maintaining hydration, making it especially beneficial for dry, fragile or stressed hair.

Silk Extract is a protein that coats the hair shaft, enhancing smoothness and shine, whilst protecting against environmental stressors. It strengthens and conditions hair fibres, reducing breakage, resulting in softer, more manageable hair.

Polyquaternium is a lightweight, water-soluble conditioning polymer used in haircare to improve softness, manageability and frizz control without weighing hair down. It works by carrying a positive charge, which allows it to selectively bind to the negatively charged areas of the hair, especially damaged or porous sections, where it forms a thin, flexible conditioning film. This film smooths the hair cuticle, increases slip, reduces tangling and minimises friction during washing and brushing, helping to prevent breakage. Because it rinses cleanly and does not build up heavily, Polyquaternium leaves hair feeling soft, silky and conditioned while still light, making it suitable for fine, colour-treated and damaged hair types.

Phytantriol is used to improve moisture retention, strengthen the hair fiber and enhance the performance of other conditioning ingredients. It works by binding to the hair’s keratin structure, where it helps attract and hold water within the fiber, increasing hydration and flexibility and reducing dryness and brittleness. Phytantriol also improves the deposition of ingredients such as panthenol and lipids, allowing them to penetrate and remain in the hair more effectively. By reinforcing the hair’s internal moisture balance and supporting the cuticle, it enhances softness, shine and elasticity while helping protect hair from breakage and ongoing environmental or mechanical stress.

Behentrimonium Chloride is a highly effective conditioning agent derived from behenic acid and is used to smooth, detangle and protect the hair. It carries a positive charge, which allows it to bind selectively to the negatively charged areas of the hair fiber, especially damaged or porous sections, where it forms a soft, lubricating film along the cuticle. This action reduces friction, improves slip and makes hair easier to detangle, helping prevent breakage during rinsing, brushing and styling. By smoothing lifted cuticles and replenishing the hair’s surface, this active also enhances softness, manageability and shine without heavy build-up, making it especially beneficial for dry, damaged, thick or chemically treated hair.

Trisodium Ethylenediamine Disuccinate is a biodegradable chelating agent used in haircare to protect hair and formulas from the negative effects of metal ions commonly found in water, such as calcium, magnesium, iron and copper. It works by binding to these metal ions and rendering them inactive, preventing them from depositing onto the hair or interfering with cleansing and conditioning agents. By reducing mineral buildup, EDDS helps keep the cuticle smoother, improves softness and shine and prevents the dull, rough feel often caused by hard water. It also helps preserve the stability and performance of the formula itself, making hair feel cleaner, more manageable and less weighed down over time.