Shampooing VIP O2

Oxygenation in haircare focuses on delivering oxygen to the scalp and hair follicles to boost cellular respiration and revitalise the scalp environment. This process is often enhanced by Perfluorocarbons, known as “oxygen carriers,” which bind to oxygen molecules and transport them into deeper layers of the skin.

By increasing oxygen availability, these actives stimulate microcirculation, support hair bulb activity, and promote the regeneration of scalp cells, encouraging healthier hair growth. Oxygen also aids in collagen and keratin synthesis, essential for strong, resilient hair.

In addition, oxygenation helps detoxify the scalp by clearing cellular waste, leaving it balanced, refreshed, and better prepared to support fuller, shinier, and more vibrant hair.

Damaged hair is typically identifiable by a rough, straw-like texture, increased difficulty in styling, and visible signs such as broken strands and split ends. These symptoms reflect underlying structural compromise within the hair fiber, often resulting from external aggressors such as chemical treatments, thermal styling, UV exposure, and mechanical stress.

Lipid Cement Deficiency occurs when the cuticle is exposed to aggressive treatments or environmental factors, and stripped of essential lipids, resulting in increased permeability. This loss compromises its barrier function, leaving the underlying cortex vulnerable to protein and lipid degradation.

Split Ends occur when the lipid distribution is uneven along the length of the hair shaft, with the ends being the most affected. The hair ends, being older and more frequently exposed to damaging elements, contain up to 30% less ceramide than the root, making the hair more prone to splitting and breakage.

Cuticle Scale Separation occurs when the lipid cement causes the scales to lift and disconnect, exposing the cortex and increasing transepidermal water loss (TEWL). This results in excessive dehydration, leaving the hair dry, brittle, and more susceptible to further damage.

Keratin Fiber Degradation occurs when the lipid and protein components weaken the keratin matrix, the hair loses tensile strength, flexibility, and resilience.

Loss of Shine occurs when the hair is damaged and exhibits irregularities and surface roughness due to disrupted scales and lipid loss. These irregular surfaces scatter light unevenly, leading to a dull, lackluster appearance.

Antioxidant protection in haircare uses natural molecules known as antioxidants to neutralise harmful free radicals. These unstable, reactive atoms are caused by environmental factors like pollution, UV radiation, and chemical exposure, which can damage hair follicles and irritate the scalp, leading to hair loss, compromised growth, and weakened hair structure. By incorporating antioxidants into your haircare routine, you can combat these negative effects and promote healthy, strong, radiant, and smooth hair.

Colour Protection in haircare is essential for maintaining vibrancy, strength, and long-term hair health, especially after colouring or chemical treatments. Daily exposure to UV rays, frequent washing, and thermal styling can break down pigments, weaken the cuticle, and leave hair dull and fragile.

This is where targeted colour-protecting care becomes critical. By shielding the hair from oxidative stress and helping the cuticle scales remain closed, it helps lock in colour and preserve luminosity. Hair stays radiant and reflective, while structural damage caused by treatments like bleaching is reduced. With consistent use, coloured hair looks brighter for longer, feels stronger, and is better protected against future fading and external aggressors.

In haircare, detoxifying refers to the targeted removal of impurities, excess sebum, product buildup, and environmental pollutants from both the scalp and hair fibre. Daily exposure to urban pollution, heavy metals, and oxidative stress can clog hair follicles, disrupt the scalp’s natural balance, and damage the cuticle—leading to sensitivity, irritation, dullness, and weakened hair structure.

Detoxifying formulas use active ingredients with chelating, purifying, and antioxidant properties to draw out impurities, neutralise free radicals, and reinforce the scalp barrier. This process restores clarity and comfort to the scalp, rebalances oil production, and protects the hair from external aggressors.

The result is a clean, balanced scalp and stronger, more radiant hair that is better equipped to grow healthily and resist daily stressors.