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LAUVÉE: The New Science of Facial Cleansing and Sculpting

Lauvée: the new science of facial cleansing and sculpting

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African Botanics: Intelligent Plants, Enhanced by Cutting-Edge Science

African botanics: intelligent plants, enhanced by cutting-edge science

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The Surgeon's Edit: Inside Dr. Lara Devgan's Philosophy of Precision Skincare

The surgeon's edit: inside dr. lara devgan's philosophy of precision skincare

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Meet Jorgobé: The Scandinavian Brand Redefining Skin Health

Meet jorgobé: the scandinavian brand redefining skin health

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DEMAIN BEAUTY ARRIVES AT EMBASSY OF BEAUTY

Demain beauty arrives at embassy of beauty

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Brands

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39BC

Founded by Sharmadean Reid, 39BC is rooted in a cultural and intellectual approach to beauty. Reid draws on a deep interest in global bathing traditions, history, and ritual to reframe the act of cleansing, not as routine, but as a deliberate moment of restoration. Her perspective merges function with meaning, creating a brand that is as much about experience and environment as it is about the skin itself.

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African Botanics

Every African Botanics skincare formula is made in South Africa, using ingredients wild-harvested from some of the continent's most biodiverse, resilient ecosystems. Plants that have adapted to thrive in extreme conditions bring that same resilience to the skin. Sourcing runs through fair-trade cooperatives and eco-sustainable practices, so potency and provenance are never separated, a commitment to biodiversity and community that sits behind every bottle.

Aman

Aman Resorts & Spas are renowned for excellence, luxury & serenity. Initially born in Phuket, Thailand, the Amanpuri presides over its own peninsula, promising spaciousness, serenity, seclusion and tranquility in nature. Recreate an Aman Spa ritual at home with this range of luxury bath & body products. Harnessing the healing arts of Thailand, combined with traditional Ayurveda, these opulent balms, scrubs and body oils deeply nourish and renew the skin; whilst calming the mind.


Auteur

Welcome to high-active compositions elevating skincare to an art form and your deepest authentic beauty to the surface. Auteur combines advanced ingredient delivery systems with multiple-sized, high to micro-low density molecules for complete regenerative care throughout all layers of the skin. With these sophisticated actives in place, Auteur formulations deliver unparalleled efficacy.

AWvi

AWvi was founded by a team of experts with a shared vision to redefine skin health through a physiology-led approach, combining clinical insight, advanced research and real-world treatment experience. Drawing from backgrounds in medicine, aesthetics and formulation science, the founders recognised that many skin concerns are rooted in internal imbalance rather than surface-level issues alone. This led to the development of AWvi, an integrated system designed to support the skin holistically, bridging the gap between internal health and external results. Their approach reflects a commitment to precision, innovation and long-term skin resilience, rather than quick, superficial fixes.

Ayuna

A completely natural and rejuvenating skincare brand that consists of a range of products to restore and revitalise the skin. Ayuna · Less is Beauty represents a commitment to pure, effective, clean and safe cosmetics. Ayuna is committed to simplifying beauty – to nourishing the skin with precision by providing only the fundamental and basic ingredients needed to achieve maximum performance, through a discrete range of formulas containing growth factors and peptide technology – produced with care, attention and intelligence - we offer the skin "more" with "less".

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Biologique Recherche

Biologique Recherche has a reputation for astounding effectiveness based on a clinical and personalised approach to skin care using intentionally pure, raw active ingredients. Our skin is forever changing through the various seasons and environments. Two individuals of similar skin do not exist, and everyone possesses a different Skin Instant®. It’s our duty to understand the skin’s messages, and to perpetually adjust how we treat it. Our objective is to beautify the epidermis, and provide immediate and lasting results.

Bodyologist

Introducing Bodyologist, a Danish brand committed to elevating body care to the standards of premium skincare. Drawing from scientific research, Bodyologist designs its products to optimise skin appearance, quality, and resilience. Emphasising parity between facial and body care, the brand incorporates scientifically validated active ingredients in high concentrations for impactful results.

Each ingredient is chosen to synergise and enhance efficacy, all while enveloping the user in delightful fragrances such as eucalyptus and rosemary. Bodyologist believes in delivering exceptional care that is both effective and enjoyably aromatic, ensuring that every aspect of the body receives the attention it deserves. 

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Darling

DARLING revolutionises sun care with nourishing ingredients, advanced UV filters, and a sleek aesthetic. Enjoy superior sun protection with this lightweight, non-greasy blend of chemical and mineral filters. DARLING’s reef-safe, cruelty-free, and eco-friendly products are designed to enhance your skin's appearance over time. By combining sun care with skincare, DARLING streamlines your routine for radiant skin every day.

Demain Beauty

Demain Beauty is not simply a skincare brand; it is a conviction, a movement, and a quiet revolution in the way we understand skin health. Born in France and certified organic by Ecocert's most rigorous COSMOS ORGANIC standard, every product in the Demain range is crafted with a singular belief: that beauty should never come at a cost to your health. Multi-award-winning and backed by scientifically proven results, Demain Beauty has carved its own space in the landscape of clean, conscious skincare, one that is as committed to what goes into a formula as to what is deliberately left out. With a loyal community of devotees, glowing clinical results, and a growing presence in the world's most discerning beauty circles, this is a brand that has earned its place not through noise, but through results.

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Future 5 Elements

Future 5 Elements is a family-owned skincare house, originally founded by Anita Bar Lev, with roots dating back to 1993. Over the decades, they became a pioneer in merging natural botanicals with advanced skin science, developing cold-processed, small-batch formulations that preserve ingredient potency. They were among the first to integrate innovative delivery systems such as liposomal encapsulation into clean skincare, ensuring that actives penetrate deeper for optimal results. Today, the brand stands at the intersection of tradition and technology, offering a luxury experience that is both effective and uncompromisingly pure.

Future 5 Elements is a quiet luxury skincare brand created to bring balance and beauty to your skin. Their philosophy embraces the power of nature and the wisdom of tradition. Each product is designed around the brand’s five essential skin functions—purification, stimulation, hydration, nourishment & protection; creating balance while addressing multiple concerns at once. By marrying traditional plant wisdom with cutting-edge biochemistry. Clean, cruelty-free, and transparent; they choose only what truly benefits the skin. With Future 5 Elements, skincare becomes more than a routine; it’s a ritual of harmony and health which is reflected in the complexion.

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Iles Formula

Founded by celebrity hairstylist Wendy Iles, Iles Formula was created from decades of hands-on experience working with the world’s most demanding hair, on fashion runways, red carpets, and editorial sets. After years of witnessing hair damage caused by over-processing and harsh products, Wendy Iles set out to create a line of high-performance haircare that prioritizes hair integrity, strength, and longevity. The result is a tightly edited collection of luxury formulas that blend advanced cosmetic science with refined simplicity, earning a cult following among professionals and clients alike.

Irene Forte

Their formulations, rich in vitamins, fatty acids, and antioxidants, offer external nourishment for enriched, rejuvenated, and protected skin. Experience the unparalleled quality and efficacy in every drop, as Irene Forte brings you a seamless fusion of science and nature for radiant, healthy skin. Elevate your skincare routine with Irene Forte, where the Mediterranean meets transformative skincare.

Discover Irene Forte, a natural, vegan, and eco-friendly skincare brand rooted in science. Guided by Dr. Francesca Ferri's 40 years of skincare expertise, their Mediterranean-inspired line blends the benefits of the renowned diet's skin-loving ingredients. Olives, almonds, prickly pear, and aloe vera, grown on our Sicilian organic farm, infuse each product with the essence of Mediterranean wellness.

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Jorgobe

Founded in Copenhagen in 2010, Jorgobé is built on the belief that effective skincare should work with the skin, not against it. Rooted in Scandinavian minimalism and led by CEO Søren Nielsen and product developer Dan von Obelitz, the brand combines scientific precision with a barrier-first philosophy, formulating with carefully selected active ingredients at proven, skin-respecting concentrations. Their approach centres on simplifying skincare through a focused routine of daily essentials and targeted boosters, delivering visible results while preserving the long-term health and integrity of the skin.

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La Bonne Brosse

La Bonne Brosse is a modern French haircare house founded by Pauline Laurent, created with the vision of elevating the simple act of brushing into a true beauty ritual. Rooted in French craftsmanship and attention to detail, the brand reimagines the traditional hairbrush through thoughtful design, premium materials, and a deep understanding of scalp and hair health. Each brush is carefully produced in France, combining natural boar bristles, precision nylon fibers, and biodegradable cellulose acetate handles to deliver both performance and sustainability.

La Bonne Brosse approaches haircare with the philosophy that healthy hair begins with the scalp. Designed to care for the hair fiber while stimulating the scalp, their brushes help redistribute natural oils, improve shine, and support stronger, more resilient hair over time. By merging artisanal craftsmanship with modern hair science, the brand transforms everyday brushing into a moment of care and wellbeing. Elegant, responsible, and highly effective, La Bonne Brosse turns a daily gesture into a luxurious ritual for healthier, more beautiful hair.

La Bonne Brosse has a highly curated, hair-type–specific brush design. Rather than offering a one-brush-fits-all approach, the brand develops each model to respond to different scalp sensitivities, hair textures, and styling needs. By carefully adjusting the ratio of natural boar bristles to nylon fibers, as well as the softness of the rubber cushion and spacing of the bristles, each brush delivers targeted performance—from gentle care for sensitive scalps to deeper detangling for thicker hair. This thoughtful engineering ensures that brushing becomes not only more effective, but also more comfortable, transforming an everyday gesture into a personalised haircare treatment.

Lauvée

LAUVÉE brings together the sophistication of French cosmetology and the heritage of Asian facial massage, creating a distinctive approach to modern skincare. Inspired by Kobido, the traditional Japanese facial massage renowned for its stimulating and draining techniques, the brand translates centuries-old practices into contemporary beauty technology. This fusion of Eastern beauty philosophy and French scientific expertise reflects LAUVÉE's belief that effective skincare should address not only the skin's surface, but also the physiological processes that influence its overall quality.

Le Rub

Le Rub elevates mineral sun care with skin-first formulas, luxurious textures, and naturally active ingredients. Made in Italy, each daily SPF delivers invisible, high-performance protection with non-nano Zinc Oxide, Grape Ferment Extract, and Aloe Vera. While shielding the skin, it also supports Vitamin D activation and soothes with every application. Designed to feel like skincare, Le Rub streamlines your routine with effortless protection that looks and feels beautiful. 

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Shalini

Shalini Parfum is an ode to emotion, memory, and the intimate language of scent. Conceived by founder Shalini Kumar and brought to life in collaboration with master perfumer Maurice Roucel, the house represents a meeting of haute couture sensibility and the highest art of perfumery. Each fragrance is crafted not as a trend, but as a timeless expression of the soul’s shifting moods - luminous, sensual, contemplative, serene. Every fragrance is inspired by a place - the landscapes are real, the experience is intimate and the memories, everlasting.

Shalini Parfum is defined by its uncompromising devotion to rare natural absolutes and high parfum concentration. Housed in timeless cubique glass with a black bulb atomiser, the bottles used for Shalini Parfum fragrances are designed as part of the brand’s philosophy of haute couture level craftsmanship. They are not simply containers for perfume - they’re intended to feel like collectible luxury objects. The atomiser is a nod to 20th-Century perfume presentation, delivering a precision fine mist.

Rooted in the tradition of classical French perfumery, signature notes include Tuberose Absolute - often described as ‘liquid gold’, Neroli from the South of France, Tahitian Tiare, Iris, Lavender and Vanilla Absolute all selected with couture like precision. The collection unfolds as a series of chapters, each reflecting a distinct state of being. Moonlit stillness in Iris Lumière. Sun-drenched serenity in Paradis Provence. Japan’s spring sakura season in Fleur Japonais. The warmth of desire in Vanille Rêve. Opulent white florals in Shalini.

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The Essential Blend

Rooted in Italian artistry and modern alchemy, The Essential Blend captures the soul of a place through scent. Each fragrance tells a story of sun-drenched coastlines, quiet gardens, and golden-hour strolls through storied cities. Designed to evoke a mood, a memory, or a moment in time, every blend is composed with care, distilled from nature’s rarest extracts and bottled in timeless vessels.

Trudon

Each and every fragrance is inspired by history; plucking out the heart and essence of each individual historical figure. Fragrances represent memories, people, events; they remind you of living life and evoking memories once thought forgotten. Trudon represents this superbly, where each fragrance is meticulously conceived, using the finest of ingredients and hand-crafted glass throughout their entire collection.

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Venn

Introducing VENN, this Korean brand doesn't just focus on skincare, it's dedicated to skin health. With over 25 years of skincare research and innovation, each VENN formulation is engineered to optimise and effectively deliver supercharged concentrations of clean, clinically proven actives to the skin for immediate long-term, visible results. VENN's proprietary Concentric Technology™ is composed of three patent-pending technologies that reinforce each other to yield age-defying results. 

Its most recent innovations are focused on balancing the skin microbiome by harnessing the power of probiotics and prebiotics to nurture visibly healthier, stronger and more resilient skin. Nurture your skins ecosystem with VENN's effective nutrients and natural ingredients that deliver anti-ageing, rejuvenating, and anti-pigmentation benefits to keep your skin happy and balanced. VENN is rooted in science, activated by nature, and tailored to modern lifestyles.

Vie de Mer

Vie de Mer has a reputation for uncompromising performance, rooted in marine precision and a cold-processed, botanical approach that preserves actives at their highest efficacy. Each formula is created in small batches within a Parisian heritage lab to deliver results you can see and feel. Every ingredient has a purpose, and every product is designed to evolve with your skin. Their mission is to renew and restore, so skin appears firmer, brighter, and plumper, from the very first application and with lasting effect.