Instant Lift & Long-Term Lift Collection

Anti-wrinkle products work to smooth out fine lines and wrinkles by boosting collagen and elastin, essential proteins that keep your skin glowing. Collagen helps reduce wrinkle depth, while elastin shortens their length. Keeping your skin hydrated is crucial, as dehydration can make wrinkles more noticeable. For smooth, bouncy skin, ensure you stay well-hydrated and use products that promote collagen and elastin production.

Skin firming focuses on boosting your skin's elasticity and tightness to reduce sagging and wrinkles, leaving your skin looking firmer. This is done by stimulating fibroblasts to produce more elastin, the protein that helps your skin stretch and bounce back. To keep your skin firm longer, antioxidants protect these elastin fibres from free radical damage, which can cause early breakdown. This combined action helps maintain a youthful, resilient complexion.

Skin plumping involves using active ingredients to boost the production of key structural components like collagen, the dermal-epidermal junction, and glycosaminoglycans (GAGs), giving your skin more volume and density. Collagen provides structural support and firmness, while the dermal-epidermal junction, a thin connective layer, ensures smooth, wrinkle-free skin by facilitating cell communication. GAGs, like hyaluronic acid, keep your skin hydrated and plump from within. By stimulating these components, active ingredients help restore your skin's plumpness and radiance.

Photo-protective products offer strong protection against harmful UV radiation. They create a defensive barrier on your skin, preventing sunburn, premature ageing, and DNA damage from sun exposure. These products help reduce the risk of photoageing, including fine lines, wrinkles, and dark spots, while also supporting your skin’s natural repair processes to minimize the impact of any existing sun damage.

Regenerative benefits work to restore and renew your skin at a cellular level. By stimulating cell turnover and boosting collagen and elastin production, they help repair damage, diminish fine lines and wrinkles, and improve overall skin texture. The result is a rejuvenated, firmer, and more youthful complexion that radiates vitality.

Antioxidant Protection shields your skin and preserves its youthful glow. It refers to a defence system that protects against harmful molecules and keeps your complexion healthy and radiant. Free radicals, those incredibly reactive molecules, come from everyday sources like sunlight, diet, smoking, and pollution. They attack healthy cells, accelerating skin ageing, causing wrinkles, loss of firmness, pigmentation, and dullness.

Incorporating antioxidants, such as vitamins C and E, into your skincare routine creates a protective shield on your skin. These powerful ingredients neutralise free radicals, preventing them from causing damage. The result is skin that stays youthful, firm, and luminous.

Anti-Inflammatory skincare soothes, heal, and balance your skin, the targeted actives are designed to reduce inflammation. Inflammation is your body's natural response to injury or irritation, but continuous inflammation can lead to troublesome skin conditions like acne, rosacea, or eczema. Our anti-inflammatory skincare solutions work to soothe and calm your skin, reducing redness, swelling, and discomfort to provide much-needed relief. By strengthening your skin's barrier, these products help protect against further irritation and damage. Additionally, the anti-inflammatory actives support your skin's natural healing processes, leading to a more balanced and resilient complexion.

Lifting is all about visibly firming and tightening skin that shows signs of sagging. As we age, our skin produces less collagen and elastin, the proteins that keep it firm and elastic. Sun exposure and pollution make this worse, leading to a sagging appearance. Lifting products work by creating a tightening film on your skin for an immediate lift, while also rejuvenating it over time. These actives stimulate collagen production and improve skin tone and elasticity, helping to restore facial contours and enhance overall firmness.

Pore minimising involves reducing the appearance of enlarged pores. Enlarged pores often result from excess oil production and accumulated impurities, which stretch them over time. ageing also plays a role, as reduced skin elasticity makes pores more visible. Pore-minimising formulas tackle these issues by regulating oil production and boosting collagen and elastin to enhance skin elasticity. This helps pores return to their natural, less noticeable shape, giving your skin a smoother, more refined look.

Skin renewing, or skin cell turnover, is the process where old, dead skin cells are shed and replaced by new ones. In our early 20s, this cycle takes about 25-28 days. However, as we age and face external factors like sun exposure and pollution, this process slows down, leading to uneven skin tone and texture, congestion, dullness, flakiness, and wrinkles. Actives like retinoids (Vitamin A) and exfoliating acids can speed up this process, while proper hydration supports the skin's natural shedding, triggering the renewal cycle. By promoting skin cell turnover, your skin becomes smoother, brighter, clearer, and more youthful-looking.