Introducing Iles Formula
/ By Natalie Kingsley-Fieldgrass
Iles Formula was founded by globally renowned hairstylist Wendy Iles, whose career at the highest level of fashion, film, and editorial revealed a consistent truth: Protect the integrity of the hair fibre first, and beauty will follow.
The need for a new kind of haircare: one grounded in cosmetic science rather than cosmetic illusion. 
In an industry saturated with overcomplicated routines and cosmetic quick fixes, Iles Formula takes a disciplined, science-led approach. Each formula is clinically tested, highly concentrated, and meticulously balanced to strengthen the hair, reduce breakage, and support long-term hair health, while remaining deeply nurturing for all hair types.
Each formula is engineered with targeted actives, advanced conditioning polymers and lipid-replenishing botanicals to work synergistically with the hair’s natural biology, delivering measurable improvements in strength, elasticity and resilience. The result is a tightly edited, high-performance collection that merges scientific integrity with refined luxury, trusted by professionals and admired by those who demand visibly healthier, beautifully perfected hair.
The foundation of the range, Shampoo Haute Performance gently yet effectively cleanses using a modern, sulfate-free cleansing system that respects the cuticle. Infused with panthenol, hydrolyzed silk, pracaxi seed oil and Yacón root juice, it hydrates, strengthens, and improves elasticity during washing, leaving hair soft, resilient and luminous, and never stripped.
Designed specifically for mineral-rich environments, the Hard Water Shampoo adapts to challenging water conditions with a higher-performance cleansing system that removes impurities and residue without disrupting moisture balance. Hair feels lighter, smoother and visibly brighter, even in hard water.
This deeply restorative yet lightweight conditioner replenishes lost moisture and lipids while improving manageability and strength. Tucumã seed butter, pracaxi seed oil, panthenol and silk proteins work together to smooth the cuticle, restore elasticity and reduce breakage, leaving hair supple, glossy and refined.
An intensive treatment for compromised hair, the mask delivers deeper repair by reinforcing the hair fibre and restoring essential lipids. Rich but balanced, it transforms dry, damaged or over-processed hair into hair that feels stronger, softer and visibly renewed without heaviness.
Targeting hair health at the root, this advanced scalp treatment supports healthier hair growth and reduces hair loss by revitalising the scalp environment. Powered by peptides, botanical extracts, antioxidants and prebiotics, it strengthens follicles, improves scalp balance and promotes fuller, more resilient hair over time.
The final step in the ritual, this weightless, heat-activated serum smooths, polishes and protects. A refined blend of marula, argan, macadamia, and pracaxi oils, combined with keratin amino acids and conditioning polymers, enhances shine, controls frizz, improves manageability and defends against heat and environmental stress, without weighing hair down.
Completing the collection, the Hair Turban elevates the post-wash experience. Fast-drying, lightweight and beautifully engineered with an elasticised edge and secure button-and-loop fastening, it minimises frizz, static and breakage while staying comfortably in place, at home or on the go.
Iles Formula is haircare reduced to its most effective form: fewer products, better science and exceptional results. Thoughtfully formulated, family-owned and backed by outstanding global reviews, this is a new benchmark in luxury haircare, where minimalism meets maximum performance.
Discover the collection and experience hair that is visibly stronger, smoother and flawlessly refined.
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