Shampoo Haute Performance

Name: Shampoo Haute Performance
Brand: Iles Formula
SKU: IFSH100-68
Price: 39.0 GBP
Availability: InStock

Iles Formula

(135)

Shampoo Haute Performance

Iles Formula

(135)

Benefits

Hair Strengthening
Conditioning
Anti-Frizz
Hydrating
Promotes Shine

The Shampoo Haute Performance by Iles Formula is a gentle yet reparative shampoo designed to cleanse the hair without stripping, while actively supporting strength, softness, and long-term hair integrity. It purifies the scalp and hair fiber with a mild, sulfate-free cleansing system that respects the cuticle, making it ideal for dry, damaged, color-treated, or chemically processed hair.

A blend of advanced conditioning agents and humectants helps reduce breakage and improve manageability during cleansing.

Panthenol (Pro-Vitamin B5) hydrates the hair fiber, improves elasticity, and enhances softness, while hydrolyzed silk smooths the cuticle and reinforces weakened areas, leaving hair silky and resilient even before conditioning.

Pracaxi seed oil replenishes lost lipids, seals the cuticle, and boosts shine without heaviness, while Yacón root juice attracts and retains moisture to keep hair supple and flexible. Conditioning polymers improve slip and detangling, minimizing mechanical stress during washing.

The result is hair that feels clean yet nourished, visibly smoother, stronger, and more luminous with every wash.

A blend of advanced conditioning agents and humectants helps reduce breakage and improve manageability during cleansing.

The result is hair that feels clean yet nourished, visibly smoother, stronger, and more luminous with every wash.

Read less

Size

200 ml

£39

Earn £5 off your next purchase when you spend £100. Earn £5 off your next purchase when you spend £100.

ENDS SOON: COMPLIMENTARY GIFT

Spend £200 and receive the Discovery Edit. Spend £350 for the Signature Edit.

Is this for you?

For you if

Damaged Hair
Dry Hair
Frizzy Hair
Dry Hair
Dull Hair

Suitable for

Dry Hair
Normal Hair

Not for you if

Oily Scalp
Hair Extensions

How to apply

Apply to very wet hair. The key is to add more water while massaging, rather than more product—this activates the root extract and helps begin the process of reducing hair breakage and repairing damage. If hair breakage is a concern, concentrate on the ends for maximum nourishment and repair. Leave on for 1 minute, then rinse thoroughly to allow the formula to soften brittle hair and start the repair process. Repeat if needed. For very damaged or weakened hair, a third shampoo is recommended. Rinse thoroughly.

Core Routine

Hair Treatment
Shampoo
Conditioner
Scalp Treatment
SPF

Period after opening

24 Months

Ingredients

Water / Aqua / Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Pentaclethra Macroloba Seed Oil, Polymnia Sonchifolia Root Juice, Hydrolyzed Silk, Panthenol, Polyquaternium-7, Polyquaternium-10, Propylene Carbonate, Glycol Distearate, Benzoic Acid, Behenyl / Stearyl Aminopropanediol Esters, Laureth-4, Sea Salt, Dehydroacetic Acid, Propanediol, PVP, Xanthan Gum, Citric Acid, Fragrance (Parfum)

Please note: The ingredients listed in this product are subject to change as the formulation is updated. We aim to update the INCI list as soon as possible, but we encourage you to read the ingredient list on the product itself to ensure it's suitable for your personal use.

Smell & texture

Smell: White flowers, fresh linen and soft, subtle French-style florals

Texture: Rich and creamy

GET THE SET

Signature Collection

Shampoo Haute Performance
Conditioner Haute Performance
Finishing Serum Haute Performance

£134

The Benefits

- + Hair Strengthening
- + Conditioning
- + Anti-Frizz
- + Hydrating
- + Promoting Shine

Hair Strengthening

Strengthening in haircare is all about restoring your hair's healthy structure and enhancing its resilience against damage, breakage, and the stresses of daily styling, such as heat exposure. Strengthening haircare products deliver essential components like proteins, hydration, and lipids that work together to reinforce hair strands. They support internal hair bonds, restore moisture, and coat the outer layer to protect and smooth, resulting in a shinier, smoother finish. By promoting a healthier hair structure, these products encourage faster hair growth and improve manageability.

Conditioning

Conditioning in hair products involves replenishing hydration, nutrients, and oils to your hair strands, enhancing their manageability, smoothness, and overall health. Hair often suffers from damage caused by environmental factors like sun exposure, heat styling, brushing, and chemical treatments such as dyeing. When your hair bonds are compromised, it becomes tangled, less manageable, prone to breakage, and frizzy, losing its natural shine. Conditioning agents strengthen these bonds to repair damage, smooth the hair cuticle, reduce friction between strands, and lock in hydration. This results in softer, shinier hair that is more resistant to breakage and frizz. Regular conditioning promotes healthier, more resilient hair, visibly improving its texture and appearance quickly.

Anti-Frizz

Anti-frizz treatments focus on smoothing your hair and reducing frizziness by addressing its root causes. Frizz happens when the hair cuticle lifts due to hydration imbalance, humidity, and damage. This raised cuticle allows moisture to enter and swell the hair shaft, creating a rough texture. Anti-frizz products work by sealing the cuticle, locking in hydration, and protecting your hair from environmental and heat damage. The result is smoother, more manageable hair with significantly less frizz, giving you a sleek and polished look.

Hydrating

Hydrating your hair means boosting its water content to ensure strands stay resilient, flexible, and healthy. Proper hydration is key to preserving the integrity of your hair's cuticle. When well-hydrated, the cuticle lies flat and smooth, creating a barrier against environmental damage and reducing friction between strands, which results in less tangling and a smoother texture. Heat styling, sun exposure, and harsh chemical treatments can strip your hair of its natural moisture. Using gentle haircare products designed to hydrate without weighing your hair down helps prevent dryness, brittleness, and breakage while enhancing shine and making your hair more manageable.

Promoting Shine

Promoting Shine in haircare is all about restoring the hair’s surface integrity so it can better reflect light. Shine is a direct result of a smooth, sealed cuticle, when the protective outer scales lie flat, light reflects evenly, giving hair its healthy, radiant appearance.

Dry, damaged, or lipid-depleted hair loses this reflectivity due to raised, fragmented cuticles. Shine-enhancing formulations work by replenishing moisture and essential lipids, smoothing the hair fibre, and coating it with film-forming actives. These ingredients help repair surface damage, seal the cuticle, and create a polished finish, leaving hair softer, glossier, and more vibrant. By reinforcing both hydration and structure, these formulas restore luminosity and improve overall hair vitality.

- + Hair Strengthening
- + Conditioning
- + Anti-Frizz
- + Hydrating
- + Promoting Shine

Active Ingredients

- + Pracaxi Seed Oil
- + Panthenol (Pro-Vitamin B5)
- + Yacon Root Juice
- + Silk Extract
- + Polyquaternium

Pracaxi Seed Oil

Pracaxi Seed Oil is a nutrient-rich plant oil extracted from the seeds of the Amazonian Pracaxi tree, and is valued for its exceptional smoothing, strengthening and shine-enhancing properties. It is naturally high in behenic, oleic and linoleic fatty acids, which allow the oil to spread easily over the hair surface and penetrate the cuticle to replenish lost lipids. By restoring this lipid layer, Pracaxi seed oil helps seal the cuticle, reduce moisture loss and improve elasticity, making hair softer, more flexible and less prone to breakage. Its lightweight yet deeply conditioning nature also helps tame frizz, improve manageability and add gloss without leaving hair greasy, making it particularly effective for dry, damaged, textured or chemically treated hair.

Panthenol (Pro-Vitamin B5)

Panthenol, also known as pro-vitamin B5, is a stable form of Pantothenic Acid which penetrates the hair fiber and converts into vitamin B5 once applied. It acts as a humectant, attracting and binding moisture to the hair, which helps prevent dryness and brittleness while improving softness and elasticity. Inside the hair shaft, panthenol increases water content, giving hair a fuller, thicker feel and improving flexibility so strands are less likely to snap under stress. At the same time, it forms a lightweight, breathable film on the surface of the hair that smooths the cuticle, enhances shine and slip, reduces friction during washing and brushing, and helps protect against mechanical damage. On the scalp, it supports hydration and barrier function, contributing to overall hair health, making panthenol especially effective for reducing breakage and improving the look and feel of dry, damaged or chemically treated hair.

Yacon Root Juice

Yacón Root Juice is a plant-derived extract and is used for its powerful humectant and conditioning properties. Naturally rich in fructooligosaccharides and sugars, it attracts and binds water to the hair and scalp, helping to maintain hydration and prevent dryness. By increasing moisture content within the hair fiber, Yacón root juice improves softness, flexibility and elasticity, which reduces brittleness and breakage. It also helps smooth the cuticle and enhance manageability, while supporting scalp comfort by maintaining hydration, making it especially beneficial for dry, fragile or stressed hair.

Silk Extract

Silk Extract is a protein that coats the hair shaft, enhancing smoothness and shine, whilst protecting against environmental stressors. It strengthens and conditions hair fibres, reducing breakage, resulting in softer, more manageable hair.

Polyquaternium

Polyquaternium is a lightweight, water-soluble conditioning polymer used in haircare to improve softness, manageability and frizz control without weighing hair down. It works by carrying a positive charge, which allows it to selectively bind to the negatively charged areas of the hair, especially damaged or porous sections, where it forms a thin, flexible conditioning film. This film smooths the hair cuticle, increases slip, reduces tangling and minimises friction during washing and brushing, helping to prevent breakage. Because it rinses cleanly and does not build up heavily, Polyquaternium leaves hair feeling soft, silky and conditioned while still light, making it suitable for fine, colour-treated and damaged hair types.

- + Pracaxi Seed Oil
- + Panthenol (Pro-Vitamin B5)
- + Yacon Root Juice
- + Silk Extract
- + Polyquaternium

Spotlight

Damaged Hair

Dry and damaged hair occurs when the hair’s natural protective barrier is weakened, allowing moisture to escape and leaving the inner structure exposed to breakage and rough texture. This damage develops through a combination of external and internal factors.

Heat styling tools lift and crack the cuticle, while chemical processes such as colouring, bleaching, or relaxing break down protein bonds and strip away essential lipids. Environmental stressors like sun exposure, pollution, wind, hard water, and salt or chlorinated water further dry and erode the hair surface.

Internally, genetics, aging, hormonal changes, dehydration, and poor nutrition can reduce the scalp’s natural oil production, making hair more prone to dryness and fragility, especially through the lengths and ends.

As the cuticle becomes rough and uneven, hair loses its ability to retain moisture, leading to dullness, frizz, tangling, split ends, and increased breakage. Repairing dry and damaged hair requires a gentle, consistent approach focused on restoring moisture, lipids, and strength.

Mild, sulfate-free cleansing helps prevent further stripping, while humectants rehydrate the hair fiber and improve flexibility. Nourishing conditioners and oils replenish lost lipids, smooth the cuticle, and seal in moisture, improving softness and shine.

Reducing heat, protecting hair during styling, and minimizing mechanical stress are equally important. With ongoing, targeted care, damaged hair can gradually regain resilience, manageability, and a healthier appearance.

Frequently Asked Questions

Can I use this product if I have dry and/or sensitive scalp?

Yes, you can use the Shampoo Haute Performance from Iles Formula if you have a dry and or sensitive scalp. It uses a gentle, sulfate-free cleansing system (Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate) that cleanses effectively without stripping the scalp or hair. Hydrating and soothing ingredients such as Panthenol (Pro-Vitamin B5) and Yacón root juice help attract and retain moisture, supporting scalp comfort.

Does this product stimulate hair growth?

No, the Shampoo Haute Performance from Iles Formula does not directly stimulate hair growth.

Does this product repair damaged hair?

Yes, the Shampoo Haute Performance from Iles Formula helps support and strengthen damaged hair. Hydrolyzed silk smooths the cuticle and reinforces weakened areas, while Panthenol improves elasticity and reduces breakage during cleansing. Pracaxi seed oil replenishes lost lipids, seals the cuticle, and enhances softness and shine, leaving hair feeling stronger, smoother, and more resilient with continued use.

Can I use this product if I have colour treated hair?

Yes, you can use the Shampoo Haute Performance from Iles Formula on colour-treated hair. Its sulfate-free cleansing system respects the hair cuticle, helping to minimise colour fade while maintaining hydration and shine. The formula is ideal for chemically processed and coloured hair that requires gentle cleansing without compromise.

Can I use this product if I have hair extensions?

Yes, the Shampoo Haute Performance is suitable for use on most human hair extensions. The gentle, non-stripping cleansers and conditioning polymers improve slip and detangling, helping to reduce mechanical stress during washing.
This supports the longevity and appearance of extensions, though compatibility should always be confirmed with your specific extension method.

Can I use this product if I have seborrheic dermatitis/dandruff?

No, we would not recommend using the Shampoo Haute Performance from Iles Formula if you have seborrheic dermatitis or dandruff.

Why I love it

"Iles Formula treats hair like fine fabric; focusing on preserving the cuticle, strengthening the fiber and preventing damage before it starts. Loved by hairstylists and clients alike, Iles Formula delivers visible improvement in hair strength, shine, and breakage reduction, making it as results-focused as it is indulgent."

X Natalie K-F

Founder, Embassy of Beauty

Customers praised this shampoo for transforming hair health, with "softer, shinier, and healthier" results. It works well on all hair types including fine, curly, and color-treated hair. Many noted reduced frizz, less shedding, and longer time between washes. While pricey, customers say "a little goes a long way." One concern: fragrance may be overpowering for sensitive individuals.

This shampoo has made a difference. My hairdresser recommended it three years ago and I've never looked back.
My at-home blow dry is better than I get at the salon. It is serious results!
My hair was dry with split ends. Now it's shiny, healthy, and has grown 3 inches.

5 stars: 132 (98%)
4 stars: 2 (1%)
3 stars: 1 (1%)
2 stars: 0 (0%)
1 star: 0 (0%)

Love you guys!

Your shampoo has made my hair softer, shinier, and healthier. Thank you!

Very good

I like these products. The smell is fantastic and it controls my frizz and oil. I feel like the hair is really getting clean and I can go longer between washes

Best out there

Best shampoo you can get

Love all products I have tried....!

I have been using for six months or so... I love all the products!

Best Shampoo

My Wife hooked me on this shampoo. Hair is much softer and more menagable

clean and soft

love the lather and how healthy my hair feels with both the shampoo and conditioner.
Less hair shedding with these products

This shampoo is AMAZING!

I cannot say what a difference this shampoo has made. My hairdresser recommended it three years ago and I've never looked back. Highly recommend!!!

New obsession

I'm absolutely obsessed with the texture and look of my hair. This is the best hair system I've ever used. I literally feel like my at-home blow dry is better than I get at the salon — and I go to a top Beverly Hills salon. It is serious results!

Excellent products

Have been using the core products consistently for 2 years; shampoo, mask, conditioner, serum. Highly recommend for color treated and hormone related hair issues. The price point is steep, but the value is legitimate. I've never had results like this from other hair products and would not consider using anything else. First time ordering direct from company… transaction and delivery smooth during a busy time of year.

Shampoo

Very pleasant smell along with softening and shine.

Best hair products ever

I've been using isles products for about 5 years. My hair is thicker, shinier and in better condition than when I was young. I am 68. It's a bit pricey but for now it's will continue to purchase these products.

Best of the Best!

Love my Iles hair!

Awesome shampoo

I love it! Just a little goes a long way.

Clean

Leaves hair so clean.

My hair and I love this shampoo!!

My hair stylest recommended this shamppo and conditioner along with severl other ILES FORMULA products. These products are game changers for my hair. The fragrence is subtle, the texture of my hair is soft and smooth and the shine stays for days! I have thick wavy hair and this product has helpe dwith condition and styling. Thank you for your products.

Love this shampoo!

I love this shampoo. I had chemotherapy in March of 2024 and of course I lost all of my hair. This shampoo was one of a few different ones I tried. This brand was the only one that I truly loved.

Best Shampoo Ever

This makes my hair so manageable & soft. Even my hairdresser commented on it.

best everyday shampoo

I've been using it for several years now, and it is working great. It won't dry out hair like many other shampoo on the market does, while it cleans well.

Stellar shampoo

I adore this shampoo with all my heart. It leaves my hair silky and smooth, scalp is refreshed after every wash- (I typically wash my hair every 7-10 days)and the scent is magnificent.

Love it!

Products are gentle yet very effective for my fine hair. Left my hair soft yet manageable.

Love the shampoo

The shampoo is perfect for my fine very flat hair. Smells great and makes my hair feel great too!

Healthy hair

I've been using the Iles Formula 3 step system for almost 5 years. My hair looks and feels very healthy. I love these products.

Great product

I have dry curly hair and this works great on it!!

Amazing results

I started using this shampoo back in January and my hair has never been healthier or looked as good as it does now. And it lasts since you don't need much.

Perfect Shampoo!

Smells and works great. It is a hair game changer because it makes your hair soft and flowing.

Great!

I won't use any other shampoo!

Oh My Gosh, Amazing Product !!!

No more "humdrum " salon products anymore! I'm in my late 60's and stopped a gal in our local specialty market parking lot and asked her who cut her hair. She kindly gave me her the name of her stylist, in addition to suggesting ILES Formula Shampoo and conditioner. She had beautiful healthy hair and for some odd reason I found that reason enough and bought both products. In just a few shampoos my hair is so soft and feels healthier. Although this product is a bit pricey for my budget, I will continue to use both products. Thank you ILES!

Shampoo

Gentle on scalp. Shiny hair.

Hair extensions

I have hair extensions and this shampoo has hands down been the best to keep my extensions healthy!!

nice clean and light weight shampoo.

I like the way this shampoo makes my hair feel, light, clean and shiny, I don't even need to use conditioner!

Shampoo

Love the shampoo have the conditioner yoo

Best Shampoo

This makes my hair very full and smells terrific. I have never found any other shampoo that can compare!

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TUES - FRI:	10am - 7pm
SAT:	10am - 6pm
SUN:	Closed

MON:	10am - 6pm
TUES - FRI:	10am - 7pm
SAT:	10am - 6pm
SUN:	Closed

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Suggestions

Lotion P50

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Age-Response Compound K Hyaluronic Booster

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Blueberry Brightening Cream

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Cocoon Ceramide Cream

Nourishing Body Oil

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Shampoo Haute Performance

Benefits

GET THE SET

The Benefits

Hair Strengthening

Conditioning

Anti-Frizz

Hydrating

Promoting Shine

Active Ingredients

Pracaxi Seed Oil

Panthenol (Pro-Vitamin B5)

Yacon Root Juice

Silk Extract

Polyquaternium

Spotlight

Damaged Hair

Frequently Asked Questions

Can I use this product if I have dry and/or sensitive scalp?

Does this product stimulate hair growth?

Does this product repair damaged hair?

Can I use this product if I have colour treated hair?

Can I use this product if I have hair extensions?

Can I use this product if I have seborrheic dermatitis/dandruff?

Why I love it

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