Founded by beauty industry expert Begoña Sanjuán and chemist Dr. Isabel Ramos, Ayuna brings together Spanish skincare heritage and advanced green biotechnology. Guided by the philosophy “Less Is Beauty,” the brand creates high-performance, eco-certified formulas that deliver visible results while respecting your skin and the environment. Each product is designed to simplify routines without compromising efficacy.

Ayuna proves that vegan, plant-powered skincare can match or exceed the results of the most advanced luxury brands. Each formula integrates epigenetic factors to optimise skin function at a cellular level, restoring balance, strengthening resilience, and enhancing brightness, without sacrificing sustainability or luxury sensoriality.

Ayuna takes a different approach to anti-ageing by working at the source of skin ageing. Instead of masking signs on the surface, lab-cultivated plant stem cells and advanced extracts retrain how your skin cells behave. This means faster renewal, stronger repair, and better structure. The result is fewer wrinkles, smoother texture, and firmer, more plump skin with lasting vitality.