• CONSULT AN EXPERT

Join MyEB Rewards

Unlock 15% off your next order, free delivery, samples, points and receive exclusive gifts!

Discover More

Newest Articles

AWVI: A New Era of Skincare, Where Science Meets Real Results

Awvi: a new era of skincare, where science meets real results

Discover More
Introducing Figuerie: Trudon’s fig scent designed to bring the outdoors, in

Introducing figuerie: trudon’s fig scent designed to bring the outdoors, in

Discover More
Introducing Shalini Parfum

Introducing shalini parfum

Discover More
Raaie Has Evolved: Meet Raeso

Raaie has evolved: meet raeso

Discover More
Bloom into better skin this spring

Bloom into better skin this spring

Discover More
A complimentary gift, from us to you

A complimentary gift, from us to you

Discover More
Introducing: The Heritage Mask by Future 5 Elements

Introducing: the heritage mask by future 5 elements

Discover More
The Winter Rule of Actives  

The winter rule of actives  

Discover More
Introducing Iles Formula

Introducing iles formula

Discover More
Introducing Future 5 Elements: FUTURIST V · The Elixir

Introducing future 5 elements: futurist v · the elixir

Discover More

Get to Know Irene Forte

/ By Natalie Kingsley-Fieldgrass

 

Hello Embassy of Beauty. My name is Irene, and I am the founder of Irene Forte Skincare. I am delighted to have my products now available in your beautiful space. I began this brand while working for Rocco Forte Hotels, a European hotel chain, with the intention of unifying the group's spas with a product range.

What sets Irene Forte Skincare apart from other brands?

My search was for something natural but not naive, something Italian. Upon discovering the challenge of finding what I desired, I turned to our amazing organic farm in Sicily for ingredients. And I thought, well, wouldn’t it be wonderful to use those ingredients? This led me to formulate a product range myself, thus initiating the brand.

In terms of the ethos behind the brand and what truly sets us apart, we pride ourselves on being natural yet clinically proven. We conduct hydration trials, anti-wrinkle trials, antioxidant trials, and consumer trials. Our products offer a highly experiential journey. We utilise special allergen-screen fragrances, ensuring our products are gentle on the skin, with sensitive skin trials confirming their suitability. 

Additionally, all our products are corp certified, reflecting our significant focus on sustainability. Our approach to sustainability is comprehensive, encompassing certification as vegan, our 100% production in Italy, refillable packaging, and a recycling scheme for refills, among other initiatives.

 

Please, tell us about the hero products at Irene Forte Skincare.

The hero products in the Irene Forte skincare range undoubtedly include the Myoxinil products, featuring an ingredient trademarked by us. Derived from Hibiscus Seed Peptides, Myoxinol is a wonderful ingredient that works both intrinsically and extrinsically on wrinkles and deep forehead lines (which are the hardest wrinkles to lose), prominently featured in our Hibiscus Night Cream, Prickly Pear Face Cream, and Hibiscus Serum.

 

Could you share your skincare routine with us?

My personal skincare routine prioritises cleansing, utilising our Almond Cleansing Milk as the first and most crucial step of any skincare routine. Following this, toning with our Helichrysum Toner is for me the second most important step, as it balances the pH of the skin and aids in ingredient penetration. 

Next up, serum. Serum is designed to penetrate more deeply into the skin, and deliver highly active ingredients. So, never skip the serum step. I love our Hibiscus Serum. 

Eye cream application follows to ensure hydration and protection for this delicate area, with our Olive Eye Cream being my go-to choice. The eye area is quite prone to ageing quickly as it is thinner. So I always make sure to keep this area hydrated. 

Finally, sealing everything with our hero Hibiscus Night Cream to lock in moisture and protect the skin.

 

Could you enlighten us on the sustainability practices at Irene Forte Skincare?

I feel like we’re one of the first luxury, sustainable skincare brands.
As a B Corp certified brand, our sustainability efforts encompass every aspect of our operations.

In terms of packaging, we’re really tried to create a product that looked and felt luxurious, and is still sustainable. Our packaging utilises 100% recycled fibre boxes with vegetable-based ink and glass bottles made of 31% post-consumer recycled glass, with all 30ml and 50ml products being refillable.

We have partnered with Versmar for a recycling scheme, contributing to a circular product lifecycle. They turn the bio based plastic bottles into plastic pellets to create new plastic for building materials and car particles.

Our ingredients are certified vegan and 100% is sourced from our organic farm in Sicily. Additionally, we also use upcycled ingredients that come from nutrient rich plant based leftovers. 

We are committed to being carbon neutral by 2030 and engage in charity partnerships to further our impact. One of our charity partnerships is the Lady Garden Foundation, where £1.50 of every Pomegranate Hand Cream sold globally is donated.

View the complete Irene Forte Range by clicking here

  • Hibiscus Night Cream with Myoxinol
    Earn £5 off your next purchase. Log in Earn £5 off your next purchase. Log in
    Irene Forte Hibiscus Night Cream with Myoxinol™ with green packaging

    The Irene Forte Hibiscus Night Cream with Myoxinol™ is an opulently rich and nurturing night cream formulation which is formulated to minimise fine lines and wrinkles over tim...

    Read More

    £145
  • Prickly Pear Face Cream with Myoxinol
    Earn £5 off your next purchase. Log in Earn £5 off your next purchase. Log in
    Prickly Pear Face Cream with Myoxinol™ with luxurious green packaging

    The Irene Forte Prickly Pear Face Cream with Myoxinol™ is a beautifully lightweight and comfortable formulation which focuses on reducing fine lines & wrinkles over time, ...

    Read More

    £123
  • Hibiscus Serum With Myoxinol
    Earn £5 off your next purchase. Log in Earn £5 off your next purchase. Log in
    Irene Forte's Hibiscus Serum in Green Packaging

    The Irene Forte Hibiscus Serum with Myoxinol is proven to reduce deep wrinkles on even the most sensitive of skins. The wrinkle reduction becomes more and more noticeable the ...

    Read More

    £136
  • Almond Cleansing Milk
    Earn £5 off your next purchase when you spend £100. Log in Earn £5 off your next purchase when you spend £100. Log in
    Milk Cleanser Made From Almonds by Irene Forte with Green Packaging

    The Irene Forte Almond Cleansing Milk is a rich, nourishing milk cleanser clinically approved for sensitive skin, formulated to thoroughly remove makeup and impurities from dr...

    Read More

    £85
  • Helichrysum Toner
    Earn £5 off your next purchase. Log in Earn £5 off your next purchase. Log in
    Irene Forte Toner with green luxurious packaging

    The Irene Forte Helichrysum Toner is a soothing, rebalancing treatment designed to hydrate, calm, and strengthen sensitive or stressed skin while restoring optimal pH balance....

    Read More

    £100
  • Olive Eye Cream with Penta-Phyto Complex
    Earn £5 off your next purchase. Log in Earn £5 off your next purchase. Log in
    Green packaging with Irene Forte Eye Cream infused with olive oil extracts

    The Irene Forte Olive Eye Cream with Penta-Phyto Complex is a luxuriously rich eye cream. Utilising gentle, yet highly effective ingredients, this eye contour cream combats fi...

    Read More

    £140
  • / By Natalie Kingsley-Fieldgrass