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Cream I

(2)
Cream I
Ayuna
(2)
Benefits
  • Barrier-Strengthening
  • Anti-Wrinkle
  • Firming
  • Lifting
  • Plumping
  • Regenerating
  • Anti-Pigmentation
  • Scar-Repairing
  • Brightening
  • Antioxidant
  • Microbiome Balancing
  • Purifying
  • Anti-Acne
  • Hydrating
  • Clears Pores
  • Detoxifying
  • Nourishing

Ayuna Cream I is an emulsion designed to bring tired, dull or stressed skin back to life. It delivers intelligent nourishment that strengthens, smooths and balances the complexion.

Peptidic fractions, act as precise cellular messengers, stimulate collagen and elastin synthesis, improving firmness, elasticity and texture while reducing fine lines.

Botanical plasmas, rich in growth factors and antioxidants, awaken skin metabolism and promote regeneration for a bright and energised skin.

Meanwhile, Lactobacillus ferment nurtures the skin’s microbiome, enhancing barrier function and reducing reactivity.

Read more

Ayuna Cream I is an emulsion designed to bring tired, dull or stressed skin back to life. It delivers intelligent nourishment that strengthens, smooths and balances the complexion.

Peptidic fractions, act as precise cellular messengers, stimulate collagen and elastin synthesis, improving firmness, elasticity and texture while reducing fine lines.

Botanical plasmas, rich in growth factors and antioxidants, awaken skin metabolism and promote regeneration for a bright and energised skin.

Meanwhile, Lactobacillus ferment nurtures the skin’s microbiome, enhancing barrier function and reducing reactivity.

Read less

50 ml

£200
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Free Standard Delivery
(£75)
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(£150)
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(£200)
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Get The Set
Ayuna Momentum Collection - Face Mask, Scrub, Cream & Soap
Momentum Collection

Balm Face Mask
Essence Scrub & Mask
Cream I
+ Free Artisan Soap

£455

More Info

  • - + Who it is for
  • - + How to Apply
  • - + Ingredients
  • - + Smell & Texture
  • - + About the Brand
  • - + Who it is for
  • - + How to Apply
  • - + Ingredients
  • - + Smell & Texture
  • - + About the Brand
Who it is for
Green tick
For you if

Dry Skin

Volume Loss

Wrinkles

Loss of Firmness

Redness-Prone

Dehydrated Skin

Uneven Complexion

Reactive Skin

Red Cross
Not For you if
How to Apply
Apply over the face, neck and décolletage, gently massaging until fully absorbed. The formula adapts to the circadian rhythms of the skin, acting as a perfect makeup primer or protective shield during the day, while enhancing the skin’s natural repair and restore functions at night.
Ingredients

Scroll down the page for a full breakdown of the active ingredients.

Citrus Limon (Lemon) Fruit Extract*, Propanediol, Tridecane, Undecane, Aqua (Water), Cetyl Alcohol, Glycerin, Caprylyl Caprylate/Caprate, Alcohol*, Stearyl Heptanoate, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Butyrospermum Parkii (Shea) Butter, Sodium Stearoyl Glutamate, Lactobacillus Ferment**, Stearyl Caprylate, Gluconolactone, Microcrystalline Cellulose, Perlite, Squalane, Maltodextrin, Sodium Levulinate**, Parfum (Fragrance), Curcuma Longa (Turmeric) Callus Conditioned Media, Centella Asiatica Callus Conditioned Media, Lactobacillus, Glycine Soja (Soybean) Oil, Daucus Carota Sativa (Carrot) Root Cell Culture Lysate, Gossypium Herbaceum (Cotton) Callus Culture, Punica Granatum (Pomegranate) Seed Cell Culture Lysate, Sodium Anisate**, Xanthan Gum, Sodium Hydroxide, Cellulose Gum, Cocos Nucifera (Coconut) Fruit Extract**, Tocopherol, Beta-Sitosterol, Citric Acid, Squalene, Caramel, Sodium Benzoate.**

*51 percent of Organic ingredients

**Natural and Probiotic Preservatives

***Natural Essential Oil-based Fragrance (Gurjum Balsam, Holy Wood, Myrrh, Chamomile, Rosemary, Buchu)

Natrue and/or Ecocert Compliant

Free of ingredients of concern

Vegan


Please note: The ingredients listed in this product are subject to change as the formulation is updated. We aim to update the INCI list as soon as possible, but we encourage you to read the ingredient list on the product itself to ensure it's suitable for your personal use.

Smell & Texture

Smells Like: A blend of Natural Oil-based fragrances: Gurjum, Rosewood, Myrrh, Chamomile, Rosemary & Buch

Texture: A light, creamy and smooth texture

About the Brand
Brand logo
Founded by beauty industry expert Begoña Sanjuán and chemist Dr. Isabel Ramos, Ayuna brings together Spanish skincare heritage and advanced green biotechnology. Guided by the philosophy “Less Is Beauty,” the brand creates high-performance, eco-certified formulas that deliver visible results while respecting your skin and the environment. Each product is designed to simplify routines without compromising efficacy.

Ayuna proves that vegan, plant-powered skincare can match or exceed the results of the most advanced luxury brands. Each formula integrates epigenetic factors to optimise skin function at a cellular level, restoring balance, strengthening resilience, and enhancing brightness, without sacrificing sustainability or luxury sensoriality.

Ayuna takes a different approach to anti-ageing by working at the source of skin ageing. Instead of masking signs on the surface, lab-cultivated plant stem cells and advanced extracts retrain how your skin cells behave. This means faster renewal, stronger repair, and better structure. The result is fewer wrinkles, smoother texture, and firmer, more plump skin with lasting vitality.

The Benefits

  • - + Skin Barrier Strengthening
  • - + Anti-Wrinkle
  • - + Firming & Lifting
  • - + Plumping
  • - + Regenerating
  • - + Anti-Pigmentation
  • - + Scar-Repairing
  • - + Brightening (Energising)
  • - + Photo-Protecting
  • - + Antioxidant
  • - + Microbiome Balancing
  • - + Purifying
  • - + Hydrating
  • - + Pore Decongesting
  • - + Detoxifying
  • - + Nourishing
Skin Barrier Strengthening

Strengthening your skin barrier involves replenishing the key elements in the top layer of your skin (stratum corneum), leading to a stronger and healthier barrier. These essential elements include lipids (ceramides, fatty acids, and cholesterol) and Natural Moisturizing Factors (amino acids, hyaluronic acid, etc.). Various factors, such as incorrect skincare use, seasonal changes, and aesthetic treatments, can damage your skin barrier. When this happens, your skin loses excess water through Trans Epidermal Water Loss (T.E.W.L) and becomes less capable of defending against environmental stressors, resulting in dryness, sensitivity, and irritation.

A healthy skin barrier is crucial for overall skin health as it helps prevent hydration loss, protects against environmental damage, and reduces the risk of skin conditions like eczema and acne. By strengthening your skin barrier, you ensure your skin remains well-hydrated, resilient, and protected.

Anti-Wrinkle

Anti-wrinkle skincare is focused on both preventing and visibly reducing the formation of lines by targeting the structural and dynamic causes of wrinkles within the skin. Fine lines and deeper wrinkles develop as collagen and elastin decline, cell turnover slows and repeated facial movements create creases that become etched over time. Advanced formulations address these mechanisms through a combination of elastin-stimulating actives, smoothing peptides that help relax the appearance of expression lines, and deeply hydrating ingredients that plump the skin from within. By reinforcing the skin’s architecture while softening surface contractions and improving elasticity, anti-wrinkle skincare delivers a visibly smoother complexion.

Firming & Lifting

Firming & Lifting skincare is designed to restore strength, structure, and definition to the skin, creating a visibly tighter, more sculpted appearance. As the skin loses collagen and elasticity over time, it can begin to soften and sag, losing its natural contours. Advanced formulations work to rebuild this support from within—boosting firmness while helping to visibly lift and redefine the skin. The result is a smoother, more toned complexion with enhanced bounce and resilience, where facial contours appear sharper and elevated.

Plumping

Plumping involves using active ingredients to boost the production of key structural components like collagen, the dermal-epidermal junction and glycosaminoglycans (GAGs), giving your skin more volume and density. Collagen provides structural support and firmness, while the dermal-epidermal junction, a thin connective layer, ensures smooth, wrinkle-free skin by facilitating cell communication. GAGs, like hyaluronic acid, keep your skin hydrated and plump from within. By stimulating these components, active ingredients help restore your skin's plumpness and radiance.

Regenerating

Regenerating skincare actively stimulates the formation of new, healthier skin, working in alignment with the skin’s innate renewal processes. Central to this are growth factors—effectively encouraging the development of new skin tissue. Peptides complement this by acting as targeted messengers guiding the skin to rebuild with greater strength and structural integrity. Stem cell–derived actives further support this environment by delivering protective and regenerative signals that optimize cellular function and renewal. While these mechanisms are synonymous with advanced anti-ageing—improving firmness, elasticity and overall skin quality—they are equally valuable in addressing scarring, as they promote tissue repair, accelerate regeneration and help restore a smoother, more even skin surface.

Anti-Pigmentation

Dealing with pigmentation means targeting melanin overproduction to reduce dark spots and prevent new ones. Melanin production can be triggered by UV exposure, pollution, hormonal changes (like during pregnancy), and inflammation (from acne or cuts). This excess pigment is then transferred to surrounding cells in epidermis called keratinocytes, which then moves to the skin's surface, causing visible dark spots.

To treat hyperpigmentation, a personalised and consistent approach is needed. Our anti-pigmentation products include lightening agents to block tyrosinase (the enzyme that creates melanin), antioxidants to fight free radicals, and ingredients to speed up skin cell turnover, removing pigmented cells. Using broad-spectrum sun protection is crucial to prevent new pigmentation during treatment.

Scar-Repairing

Anti-Scarring skincare targets the textured scars left by acne breakouts. These scars form due to inflammation disrupting collagen and elastin fibres leading to uneven healing and indented areas. Anti-Scarring actives harness growth factors and exfoliating actives to stimulate cell repair and regeneration, optimising the skin's healing process to reduce scar formation. They also effectively diminish older scars, improving overall skin texture and leaving you with a smoother complexion and significantly reduced scar visibility.

Brightening (Energising)

Brightening skincare involves using active ingredients to boost your blood circulation, detoxification and cellular energy. Improved blood circulation brings more essential nutrients and oxygen to your skin, while detoxification helps eliminate cell waste and impurities that can make your skin look dull. Certain active ingredients also enhance your skin's metabolism and regeneration. These combined actions restore your skin's vitality and radiant appearance, giving you a fresh, energised complexion.

Photo-Protecting

Photo-protecting skincare at a cellular level focuses on defending the skin against the internal damage triggered by UV exposure, rather than simply blocking rays at the surface. Ultraviolet radiation generates free radicals and disrupts cellular DNA, accelerating collagen breakdown, inflammation, and premature ageing. Advanced formulations work by neutralising oxidative stress, supporting DNA repair mechanisms, and strengthening the skin’s natural defence systems to limit long-term damage. By preserving cellular integrity and maintaining healthy skin function, this approach helps prevent visible signs of photo-ageing—such as wrinkles, loss of firmness, and uneven tone.

Antioxidant

Antioxidant skincare is dedicated to protecting the skin against oxidative stress—one of the primary drivers of premature ageing and cellular damage—while preserving overall skin integrity and vitality. These formulations rely on potent molecules such as vitamin C, vitamin E, and polyphenols, which neutralize free radicals generated by UV exposure and environmental aggressors before they can compromise cellular structures like lipids, proteins, and DNA. Beyond defence, many antioxidants also support repair processes and enhance collagen stability, contributing to improved firmness, brightness and resilience. The result is skin that is not only shielded from ongoing damage but maintained in a healthier, more luminous state over time.

Microbiome Balancing

Microbiome Balancing skincare focuses on supporting the skin’s ecosystem through a precise combination of prebiotics, probiotics, and postbiotics—each playing a distinct and complementary role. Prebiotics act as a targeted nutrient source, feeding and promoting the growth of beneficial microorganisms to maintain balance within the skin’s microbiome. Probiotics then introduce and reinforce these beneficial bacteria, helping to strengthen the skin’s natural defenses and reduce the presence of harmful strains. Postbiotics, the bioactive compounds produced through this process, enhance overall skin function by supporting barrier strength, improving hydration, and calming inflammation. Together, this synergistic approach stabilises the skin environment, resulting in a complexion that is clearer, more resilient, and visibly healthier.

Purifying

Purifying skincare is designed to deeply cleanse and decongest the skin by targeting excess oil at its source—within the pores. Rather than simply removing surface shine, these formulations work to dissolve and dislodge sebum, debris, and impurities trapped inside the pore lining, helping to prevent congestion, blackheads, and breakouts. Actives such as exfoliating acids and oil-regulating ingredients penetrate into the pore to effectively “strip out” excess oil, restoring clarity and refining skin texture. By clearing buildup from within, purifying treatments leave the skin feeling exceptionally clean, balanced and visibly smoother.

Hydrating

Hydration is a fundamental part of healthy skincare, focusing on maintaining and restoring the skin’s water content. Well-hydrated skin appears plump, smooth and radiant, while dehydration can lead to dullness, tightness, fine lines and increased sensitivity.
Hydrating the skin can work through a fascinating mix of ingredients with different roles. Humectants like hyaluronic acid and glycerin act like water magnets, pulling water into the skin to instantly plump and smooth, while Natural Moisturizing Factors (NMFs)—such as urea, amino acids and sodium PCA—mimic the skin’s own hydration system, helping it hold onto water and stay balanced from within.
Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.

Pore Decongesting

Pore decongesting focuses on both clearing and minimising the appearance of enlarged pores. Enlarged pores often result from excess oil production and the build-up of impurities within the pore, which can stretch them over time, while ageing further contributes as reduced elasticity makes them more visible. Effective formulations work first to clear the pores—dissolving and removing trapped sebum, debris, and congestion—before regulating oil production and supporting collagen and elastin to improve skin firmness. By addressing both internal build-up and structural integrity, pores can return to a clearer, more refined, and less noticeable state.

Detoxifying

Detoxifying skincare focuses on clearing the skin of accumulated pollutants, toxins, and metabolic waste that can dull the complexion and disrupt healthy function. Daily exposure to environmental aggressors such as pollution and oxidative stress can overwhelm the skin, leading to congestion, imbalance, and premature ageing. Advanced detoxifying formulations work to neutralise these impurities, support the skin’s natural elimination processes, and reduce the buildup of harmful particles within pores and on the surface. By restoring clarity and balance, this approach leaves the skin feeling purified, refreshed and visibly brighter.

Nourishing

Nourishing skincare focuses on replenishing the skin with essential lipids, nutrients, and bioactive compounds to restore comfort, resilience, and optimal function. When the skin is depleted—whether through environmental stress, over-exfoliation, or natural ageing—it can become dry, fragile, and less able to protect itself. Nourishing formulations work to rebuild the lipid barrier using ingredients rich in fatty acids, vitamins, and antioxidants, helping to reinforce the skin’s structure while supporting repair and reducing moisture loss. By restoring what the skin lacks, this approach leaves it softer, stronger, and more supple.

  • - + Skin Barrier Strengthening
  • - + Anti-Wrinkle
  • - + Firming & Lifting
  • - + Plumping
  • - + Regenerating
  • - + Anti-Pigmentation
  • - + Scar-Repairing
  • - + Brightening (Energising)
  • - + Photo-Protecting
  • - + Antioxidant
  • - + Microbiome Balancing
  • - + Purifying
  • - + Hydrating
  • - + Pore Decongesting
  • - + Detoxifying
  • - + Nourishing

Active Ingredients

  • - + Peptidic Fractions from Centella Asiática
  • - + Peptidic Fractions from Turmeric Root & Olea Europaea & Sweet Almond Oils
  • - + Plasmas Rich in Botanical Cell Factors from Arabian Cotton
  • - + Plasmas Rich in Botanical Cell Factors from Green Carrot
  • - + Plasmas Rich in Botanical Cell Factors from Pomegranate
  • - + Fermented Lactobacillus & Cocos Nuci-fera
  • - + Organic Lemon Water
  • - + Shea Butter
Peptidic Fractions from Centella Asiática
Peptidic Fractions from Turmeric Root & Olea Europaea & Sweet Almond Oils
Plasmas Rich in Botanical Cell Factors from Arabian Cotton

Plasmas Rich in Botanical Cell Factors are advanced plant cell compounds packed with active compounds and growth factors essential for healthy skin. Arabian Cotton cell compounds strengthen the skinís natural defence mechanism, accelerate the repair of UV-induced redness and ageing, and act as a natural broad-spectrum biological filter against UV rays, visible light, and infrared. However, it does not replace sunscreen, so adequate sun protection should be used alongside it.

Plasmas Rich in Botanical Cell Factors from Green Carrot

Plasmas Rich in Botanical Cell Factors are advanced plant cell compounds packed with active compounds and growth factors essential for healthy skin. Green Carrot cell compounds, rich in antioxidants, vitamins, and minerals, offer soothing, anti-ageing, brightening, and strengthening benefits for the skin.

Plasmas Rich in Botanical Cell Factors from Pomegranate

Plasmas Rich in Botanical Cell Factors are advanced plant cell compounds packed with active compounds and growth factors essential for healthy skin. The cell cultures from Pomegranate have potent skin unifying and brightening properties, helping to fade away dark spots and restore healthy radiance.

Fermented Lactobacillus & Cocos Nuci-fera

Fermented Lactobacillus & Cocos Nucifera Extract is derived from the fermentation of Lactobacillus Bacteria and Coconut Juice. This process releases natural sugars that serve as probiotics on the skin, enhancing the balance of the skin microbiome. It promotes the growth of beneficial microorganisms while safeguarding against harmful bacteria. In addition to supporting the microbiome, it functions as a natural preservative and skin softener.

Organic Lemon Water

Organic Lemon Water is a revitalising skincare ingredient known for its refreshing and purifying properties. This 100% Organic Lemon Water replenishes skin's hydration reservoirs. Rich in Vitamin C and Antioxidants it brightens the complexion, tightens pores, and reduces imperfections. Its natural astringent qualities cleanse and detoxify the skin, leaving it fresh and rejuvenated.

Shea Butter

Shea Butter is renowned for its deeply nourishing benefits. It helps to repair and strengthen a weakened skin barrier while enhancing water retention. It quickly replenishes and restores dry, dehydrated and fragile skins.

  • - + Peptidic Fractions from Centella Asiática
  • - + Peptidic Fractions from Turmeric Root & Olea Europaea & Sweet Almond Oils
  • - + Plasmas Rich in Botanical Cell Factors from Arabian Cotton
  • - + Plasmas Rich in Botanical Cell Factors from Green Carrot
  • - + Plasmas Rich in Botanical Cell Factors from Pomegranate
  • - + Fermented Lactobacillus & Cocos Nuci-fera
  • - + Organic Lemon Water
  • - + Shea Butter
Plasmas Rich In Botanical Cell Factors

These powerful skincare plasmas are derived from the stem cells of Pomegranate, Arabian Cotton, and Green Carrot, each targeting specific skin concerns such as pigmentation, photo-damage, and sensitivity. By harnessing the regenerative power of plant stem cells, these ingredients work synergistically to revitalise and protect the skin.

The combined action of Pomegranate, Arabian Cotton, and Green Carrot stem cells delivers a range of benefits, including a more even skin tone, reduced hyperpigmentation, increased luminosity, enhanced natural defence mechanisms, accelerated skin repair, resistance to photo-ageing, and reduced redness.

This comprehensive approach helps the skin look and feel repaired, resilient, and radiant. Plant stem cells are rich in bioactive compounds that interact with the skin’s natural biosynthesis processes through specific signalling pathways.

Pomegranate stem cells target hyperpigmentation and promote a more uniform skin tone, Arabian Cotton stem cells bolster the skin’s natural defence against environmental stressors and photo-damage, while Green Carrot stem cells focus on soothing sensitivity and enhancing skin repair.

Together, these stem cells optimise cellular regeneration, fortify the skin barrier, and improve overall skin health, providing a potent defence against ageing and external aggressors.

Regular use of these plant stem cell plasmas leaves the skin feeling smooth, revitalised, and protected.Users often report a noticeable reduction in pigmentation, enhanced radiance, and a significant improvement in skin resilience and overall appearance.

This blend of stem cell plasmas offers a holistic skincare solution, addressing multiple skin concerns with precision and care. By integrating these advanced bioactives into your routine, you’ll enjoy a rejuvenated, balanced complexion that looks and feels stronger, more luminous, and beautifully resilient.

Spotlight

Plasmas Rich In Botanical Cell Factors

These powerful skincare plasmas are derived from the stem cells of Pomegranate, Arabian Cotton, and Green Carrot, each targeting specific skin concerns such as pigmentation, photo-damage, and sensitivity. By harnessing the regenerative power of plant stem cells, these ingredients work synergistically to revitalise and protect the skin.

The combined action of Pomegranate, Arabian Cotton, and Green Carrot stem cells delivers a range of benefits, including a more even skin tone, reduced hyperpigmentation, increased luminosity, enhanced natural defence mechanisms, accelerated skin repair, resistance to photo-ageing, and reduced redness.

This comprehensive approach helps the skin look and feel repaired, resilient, and radiant. Plant stem cells are rich in bioactive compounds that interact with the skin’s natural biosynthesis processes through specific signalling pathways.

Pomegranate stem cells target hyperpigmentation and promote a more uniform skin tone, Arabian Cotton stem cells bolster the skin’s natural defence against environmental stressors and photo-damage, while Green Carrot stem cells focus on soothing sensitivity and enhancing skin repair.

Together, these stem cells optimise cellular regeneration, fortify the skin barrier, and improve overall skin health, providing a potent defence against ageing and external aggressors.

Regular use of these plant stem cell plasmas leaves the skin feeling smooth, revitalised, and protected.Users often report a noticeable reduction in pigmentation, enhanced radiance, and a significant improvement in skin resilience and overall appearance.

This blend of stem cell plasmas offers a holistic skincare solution, addressing multiple skin concerns with precision and care. By integrating these advanced bioactives into your routine, you’ll enjoy a rejuvenated, balanced complexion that looks and feels stronger, more luminous, and beautifully resilient.

Why I love it

  • “I absolutely adore the marriage of pioneering technology with a truly environmentally friendly approach. Beautiful textures, beautiful scents ... beautiful products.”

    X Natalie K-F

    Founder, Embassy of Beauty

  • Ayuna Cream I 50ml
    Ayuna

    Cream I

    £200

    Ayuna Cream I is an emulsion designed to bring tired, dull or stressed skin back to life. It delivers intelligent nourishment that strengthens, smooths and balances the complexion.

    Peptidic fractions, act as precise cellular messengers, stimulate collagen and elastin synthesis, improving firmness, elasticity and texture while reducing fine lines.

    Botanical plasmas, rich in growth factors and antioxidants, awaken skin metabolism and promote regeneration for a bright and energised skin.

    Meanwhile, Lactobacillus ferment nurtures the skin’s microbiome, enhancing barrier function and reducing reactivity.

    View product