SPF50 All-Day Sunscreen (Body)

Hydration is all about the water content in your skin that keeps it supple and healthy. Humectants, ingredients with water-binding properties, deliver this hydration by attracting water molecules from the atmosphere. For the best results, apply hydrating serums right after a shower. Humectants not only replenish your skin's hydration but also enhance its water retention, creating a long-lasting hydration reservoir. Adding humectants like hyaluronic acid to your routine will restore your skin's healthy glow, minimize fine lines, and provide a plumping effect.

Antioxidant Protection shields your skin and preserves its youthful glow. It refers to a defence system that protects against harmful molecules and keeps your complexion healthy and radiant. Free radicals, those incredibly reactive molecules, come from everyday sources like sunlight, diet, smoking, and pollution. They attack healthy cells, accelerating skin ageing, causing wrinkles, loss of firmness, pigmentation, and dullness. Incorporating antioxidants, such as vitamins C and E, into your routine creates a protective shield on your skin. These powerful ingredients neutralise free radicals, preventing them from causing damage. The result is skin that stays youthful, firm, and luminous.

When your skin is sensitive or weakened due to genetics, skin conditions, using incorrect skincare products, or harsh weather, it needs extra care to repair and strengthening. Soothing ingredients with anti-inflammatory properties can reduce redness and irritation while strengthening the skin barrier, making it more resilient and protected against external aggressors.

Strengthening your skin barrier involves replenishing the key elements in the top layer of your skin (stratum corneum), leading to a stronger and healthier barrier. These essential elements include lipids (ceramides, fatty acids, and cholesterol) and Natural Moisturizing Factors (amino acids, hyaluronic acid, etc.). Various factors, such as incorrect skincare use, seasonal changes, and aesthetic treatments, can damage your skin barrier. When this happens, your skin loses excess water through Trans Epidermal Water Loss (T.E.W.L) and becomes less capable of defending against environmental stressors, resulting in dryness, sensitivity, and irritation.\n\nA healthy skin barrier is crucial for overall skin health as it helps prevent hydration loss, protects against environmental damage, and reduces the risk of skin conditions like eczema and acne. By strengthening your skin barrier, you ensure your skin remains well-hydrated, resilient, and protected.

Anti-inflammatory body care is designed to soothe, calm, and rebalance irritated or reactive skin. Using targeted actives that reduce inflammation, these formulas provide relief from redness, itching, and discomfort caused by conditions like eczema, keratosis pilaris, or post-shaving sensitivity. Inflammation is the body’s natural response to stress or damage, but when it lingers, it can weaken the skin barrier and trigger flare-ups. These calming treatments help restore balance by reducing swelling, reinforcing the skin barrier, and supporting the body’s natural healing processes for smoother, stronger, and more resilient skin.

One of the lesser-known yet fundamental drivers of visible ageing is glycation, a process where circulating sugars in the skin bind to collagen and elastin fibres, causing them to stiffen, lose flexibility, and develop a yellowish cast over time. As these fibres cross-link, the skin’s support network becomes compromised, reducing its ability to resist mechanical stress. This leads to wrinkles, loss of firmness, slower repair capacity, and a dimmer, uneven radiance.

Formulations targeting glycation work to interrupt this process at its source while simultaneously supporting the skin’s natural ability to renew and protect its structural proteins. By helping preserve the quality and organisation of collagen and elastin, they reinforce the dermal matrix, enhance tensile strength, and improve how light reflects at the surface. Over time, this results in visibly smoother, plumper, and more resilient skin, with a restored luminosity that signals true skin health.